1. 3 The Influence of Other People on Attitudes and Behaviour GV917

2. Obedience to Authority Experiment See Stanley Milgram, Obedience to Authority (Harper and Row, 1974) Stanley Milgram was a professor of Psychology at Yale University in New Haven Connecticut. He placed advertisements in local newspapers in New Haven to recruit volunteers for an experiment on ‘learning and memory’

4. The Background Two people at a time are asked to take part in the experiment An experimenter dressed like a scientist was present throughout the exercise One is designated ‘Teacher’ and the other ‘Learner’ They are told that the experiment is designed to test the effects of punishment on learning They were set a paired-association learning task

5. Paired Association Learning Task The teacher read a series of word pairs to the learner, eg Blue box Nice day Wild duck etc Then in the testing sequence the teacher would read: Blue: sky, ink, box, lamp The learner then had to indicate which of the four terms had originally been paired with the word ‘Blue’

6. The Setup The learner is strapped into a chair and has an electrode attached to his wrist There were different setups but in one the teacher sits in front of a control panel next to the learner and reads out the word pairs while recording the responses If the learner makes a mistake in pairing the words, then the teacher administers an electric shock The shock starts at 15 volts and is increased each time an error is recorded by 15 volts

8. The Control Panel

9. The Role of the Experimenter Since the learner was more and more distressed each time he received an electric shock, and the teacher would often turn to the experimenter for advice The experimenter would respond with a series of ‘prods’ Prod 1 ‘Please continue’ Prod 2 ‘The experiment requires that you continue’ Prod 3 ‘It is absolutely essential that you continue’ Prod 4 ‘You have no other choice, you must go on’ The prods were used in sequence, so if prod 1 was unsuccessful, the experimenter would use prod 2 and so on. If the teacher refused to comply after prod 4, the experiment was terminated.

10. Experimental Treatments Treatment 1: The learner is in a different room from the teacher where he cannot be seen and his voice cannot be heard – the learner’s answers flash up on a screen Treatment 2: The same as Treatment 1, except voice protests were included Treatment 3: The same as Treatment 2 except the learner was placed in the same room as the teacher Treatment 4: The same as Treatment 3 except the teacher was asked to force the learner’s hand on to a ‘shock plate’ to receive the electric shock

13. The True Purpose of the Experiment The aim was to find out how far the teacher would go in administering shocks to the learner before abandoning the experiment With this setup the teacher could abandon the experiment before stage one – refusing to administer any shocks at all – or he could continue up to stage 30, supposedly 450 volts or XXX on the control panel

14. How Far Would You Go?

15. How far would people go? Different Groups of individuals were invited to a lecture at Yale on ‘Obedience to Authority’ and the set up of the experiment was described to them They were then asked how far they thought they would go in administering shocks if they were participants in the experiment The three groups were psychiatrists, college students and middle-class adults

18. The Learner’s response The learner was in fact an actor paid to follow a script and actually received no electric shocks at all He gave a predetermined set of responses to the word-pair tests, based on a schedule of approximately three wrong answers to one correct answer When shocked below 75 volts the learner would not protest From 75 volts to 90 volts he would grunt At 120 volts the learner would shout at the experimenter, saying that the shocks were getting painful At 150 volts the learner would shout out ‘Get me out of here! At 300 volts he would refuse to cooperate with the teacher At 315 volts he would scream loudly and still refuse to cooperate At 330 volts he fell silent

19. How Far Did People Actually Go?

21. How did the ‘Teachers’ feel about the experiment?

22. Conclusions Individuals are inclined to obey authority, even when it means doing something they intensely dislike The same type of influence can exist between peers – ‘significant others’. So it is not just confined to people in authority It even exists in a weaker form between strangers – we are influenced by other people