1. © 2011 Cengage Learning. All Rights Reserved. CHAPTER 4 Speech Goals 4.1Speaking Situations, Subjects, and Topics 4.2Analyze the Audience and the Setting 4.3Select a Topic and Write Speech Goals

2. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 2 CHAPTER 4 Lesson 4.1 Speaking Situations, Subjects, and Topics GOALS Define speaking situations. Identify subjects and topics.

3. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 3 CHAPTER 4 Identify Speaking Situations The speaker The audience The occasion

4. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 4 CHAPTER 4 You Your audience The occasion The Speaking Situation

5. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 5 CHAPTER 4 Identify Subjects and Topics Subject—broad area of knowledge Topic—knowledge about some specific part of the subject

6. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 6 CHAPTER 4 Make a List of Subjects Importance Knowledge

7. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 7 CHAPTER 4 Use Your Own Experiences for Subjects Experience Knowledge Hobbies and interests Issues and concerns

8. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 8 CHAPTER 4 Turn Subjects into Topics Choose a subject Explore for possible speech topics

9. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 9 CHAPTER 4 Who? What? When? Where? Why? How? Make Concept Maps for Topic Ideas

10. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 10 CHAPTER 4 Brainstorm for Topic Ideas Generate similar ideas Do not evaluate ideas

11. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 11 CHAPTER 4 Lesson 4.2 Analyze the Audience and the Setting GOALS Explain why you need to analyze the audience. Identify the types of audience information you need. Explain ways to collect data, including surveys, observation, and making educated guesses. Explain how to analyze the setting.

12. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 12 CHAPTER 4 Analyze the Audience Characteristics of audience members Demographic profile

13. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 13 CHAPTER 4 Audience Information Demographic Information Listener relevance links Stereotype Subject-specific audience data

14. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 14 CHAPTER 4 Collect Data about the Audience Surveys Other ways to collect data

15. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 15 CHAPTER 4 Analyze the Setting What are the audience’s expectations? What is the appropriate length? How large will the audience be? Where will the speech be given? When will the speech be given? Where in the program are you scheduled to deliver your speech? What equipment do you need?

16. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 16 CHAPTER 4 Lesson 4.3 Select a Topic and Write Speech Goals GOALS Discuss how to select a speech topic. Differentiate general speech goals and specific speech goals. Explain how to write general and specific speech goals.

17. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 17 CHAPTER 4 Select a Speech Topic List of subjects Turn subjects into topics Collect information Analyze the audience and speech setting Choose appropriate topic Consider audience Consider setting

18. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 18 CHAPTER 4 Speech Goals General Speech Goal What is the main purpose of this speech? Entertain? Inform? Persuade? Specific Speech Goal

19. © 2011 Cengage Learning. All Rights Reserved. E SSENTIAL S PEECH SLIDE 19 CHAPTER 4 Write Speech Goals Write a draft of your general speech goal Revise your general speech goal statement Make sure the goal statement has only one idea Keep revising your specific speech goal statement