1. Chapter Ate

2. Audience Analysis
Audience Analysis – act of gaining an understanding of your audience members and acting on that information
1) You speak for the audience
2) Audience is different from you
Avoid ethnocentrism (own viewpoint is standard)
3) Audiences differ from one another

3. Benefits of Audience Analysis
1) Topic selection and shaping (interest and relevance)
2) Speak at listeners knowledge level
3) Determines language needed to best communicate message
4) Decreases chance of alienating/ offending

4. How to analyze Types of data (demographic, attitudinal)
Collecting (existing research, host, expert, surveys, listen and observe)
Make sense of data/ apply – (homogeneous versus general audiences)

5. When To Analyze Before topic selection Predetermined topic
Last minute analysis
During a presentation

6. Understand Speaking Situation
Context analysis – meet expectations and general norms
Types of Contexts
Physical – room size, equipment, etc…
Temporal – time, history, other speeches…
Psychological – moods and frames of mind

7. Chapter NINE

8. Speech Purpose/ Topic Reason for speaking event Where to find a topic
Asked, required or offering
Inform, persuade or mark a special occasion
Where to find a topic
Personal experience
Topics you want to know more about
Others
Browse
Brainstorm

9. Topic cont… General Audience interest Specific Audience interest
Topics about themselves
Current topics
Historic and future-related
Curiosity satisfying
Specific Audience interest
Chapter 8

10. Thesis Statement
Thesis – one main idea to which everything else in your presentation connects.
True versus False thesis statements
One Synthesizing idea
Benefits of a good thesis
Helps focus on audience
Listeners appreciate a meaningful thesis
Less is more