1. ICANN / Mar Del Plata April 2005 Deleting Name Auctions

2. Page 2 This discussion Share industry experience and learnings Overview the various auction models Contribute to the industry discussion on reaching a more stable platform

3. Page 3 4 Secondary Market Auction Models

4. Page 4 Secondary Market Needs One System All names in one place All bidders in one place Consistency increases participation Single set of auction rules Reputation System Give users a sense of who they’re bidding against Trust Transparency To be avoided Gaming

5. Page 5 Drop Catching

6. Page 6 Drop Catching

7. Page 7 Massive Shell Accreditations Not good for the industry as a whole Risk that some of these accreditations may be dropped once the thread value does not equate to the fees required to upkeep the accreditation Registry is unnecessarily exercised Users must express interest at multiple locations

8. Page 8 Transfer Fulfillment

9. Page 9 Transfer Fulfillment

10. Page 10 Transfer Fulfillment Solves the multiple accreditation problem Shifts revenue from shell accreditation owners to registrars with real clients Allows registrar of record to maintain the registration Proven to be a successful model

11. Page 11 Registry Auction

12. Page 12 Registry Auction

13. Page 13 Registry functions Registry is a logical place for a centralized listing service Brings people together Provides a consistent interface for all Registrars; Settlement of funds between parties Trusted central entity

14. Page 14 Summary Transfer fulfillment and Centralization offer an improved user experience These models can co-exist Moving towards models that don’t encourage shell accreditations helps the stability of the industry Transfer fulfillment and the new registry offering bring more order to the secondary market and hence serve customers better