1. Nordic Marketing Conference of Statistical Products and Services Helsinki, Finland, June 13-15th - 2005 Country Presentation: Denmark Statistics Denmark Erik Sommer

2. Nordic Marketing Conference - Helsinki, Finland 2005 2 Country Presentation: Denmark 2005 (1-4) 1)Organizational focus 2)Revenues from sales and services 3) Website Project www.dst.dkwww.dst.dk 4) Target topics - Workshops directed by Statistics Denmark

3. Nordic Marketing Conference - Helsinki, Finland 2005 3 Organizational focus (1) Establishment of service centergroup coordinating sales activities within Social Statiscis, Business Statistics and Economic Statistics. Contactperson: Isak Isaksen (horizontal focus). Customer’s Centre in each statistical departemental division. Contactperson: Erik Sommer, Jens Thomasen, Marius Poulsen (vertical focus). Divisions with total customer focus: Research Services (13), Interviews- and Market Service (15) and International Consulting (19) (customer focus).

4. Nordic Marketing Conference - Helsinki, Finland 2005 4 Organizational Chart 2005 (1)

5. Nordic Marketing Conference - Helsinki, Finland 2005 5 Total revenue sales and services 2005 – euro (2) Revenues from publications0,8 mio European Union2,2 mio Other revenues/subsidies2,3 mio Revenues from services6,9 mio Total revenues from sales and services 12,2 mio Revenue from sales and services as precent of total revenue29%

6. Nordic Marketing Conference - Helsinki, Finland 2005 6 Top 5 services products in 2005 - Euro (2) Interview0.7 mio Small Statistical Area0,7 mio Law Model0,6 mio Research Services1,5 mio International Consultancy0,7 mio appx. 60 % of total revenues from services

7. Nordic Marketing Conference - Helsinki, Finland 2005 7 New contribution since the last Nordic Marketing Conference – from Denmark (2) National Square Grid for Denmark Web Marketing Customer centre in each departemental division Establishment of sales team Restructuring of municipalities Municipality day 2005

8. Nordic Marketing Conference - Helsinki, Finland 2005 8 Website project: New approach – Sales Team (3)

9. Nordic Marketing Conference - Helsinki, Finland 2005 9 Website project: Web Marketing (3) More information about the website project including the use of customer focus groups. Workshop 7: The Web as a Marketing media Contactperson: Lotte Buchbjerg Petersen

10. Nordic Marketing Conference - Helsinki, Finland 2005 10 Workshops: Statistics Denmark (4) Workshop 4: Competition and Co-operation on the Market of Statistical Services, Erik Sommer. Workshop 7: The Web as a Marketing media, Lotte Buchbjerg Petersen. Workshop 8: Product Development and Acces to Individual Data for Research Purposes, Otto Andersen. Workshop 9: Pricing Policy and Pricing Problems Copyright Issues, Juridical Aspects on Customer Agreement, Isak Isaksen.

11. Nordic Marketing Conference - Helsinki, Finland 2005 11 Nordic Marketing Conference 2005 (Danish Delegation) Statistics Denmark at the Nordic Marketing Conference 2005: Isak Isaksen Lotte Buchbjerg Petersen Erik Sommer Maja Fromsier Mortensen Otto Andersen Mikael Pedersen