1. REMCamp 2014 VIDEO OPTIMIZATION TEMPLATE A publication of 30 Join www.REMCamp.com

2. Optimize Video Plan Complete your Optimize Video Template right now! Download the Video for Real Estate Guide at: http://remcamp.com/start/video

4. Video Optimization Plan Video Optimization Index 1 2 3 4 Upload Video 10 Step Optimization Plan SEO, YouTube and Google

5. Today’s Goal Upload Your First Video Optimize Your Video For SEO

6. Video Guide Video for Real Estate Guide www.REMCamp.com

7. Power Tips Video SEO Works Just Like Text SEO Google Loves Video and can “read” video You Tube Makes It Easy To Optimize Video Niche, Expert and Relevant Content is King

8. 10 Step Plan Follow the 10 Step Plan for Every Video

9. Goal To get you more traffic and leads “Less than 2% of real estate agents use video in their marketing but 72% of homeowners are more likely to list with an agent that does use video” – (NAR - National Association of Realtors). * We Optimize Videos To Get Free Traffic

10. Create a Video Content Calendar

11. Common Real Estate Videos Company Profile Agent Bio Home Tour Neighborhood Tour Things to do Community Videos Real Estate Market Report Foreclosure Report Real Estate Rant Drive Around Video Client Testimonials Expert Interviews Pre-Listing Video Any Blog Post

12. File Name Include Keywords in File Name

13. Title Include Keywords in Title Can write long Title Include Keywords Include CTA

14. Description Include Keywords in Description Write up to 5,000 words Write blog post an add it to YouTube description Start with your CTA and a link to your blog post or landing page Include your keywords right at the beginning End with a Call to Action and a link to your blog post or landing page

15. Category Be Consistent With Category Limited Categories Be Consistent

16. Tags Add Tags Include primary and secondary keywords in tags YouTube will recommend tags Add your primary keyword first Use quotation marks “Foreclosure” Use quotation marks for multiple work keywords “Cherry Hill Foreclosures”

17. Thumbnail Pick Your Thumbnail # Thumbnail Choose the best one Can’t do much else until you become a YouTube Partner

18. Overlay Add Call To Action Overlay Can “pre-overlay” videos by adding overlays during editing

19. Overlay Add Captions

20. Annotations Add Short Keyword Rich Annotations

21. Get Views & Likes You Tube Counts Views & Likes Viewers can like or dislike a video Get likes Ask for likes by adding an annotation Total views are important Total Channel Views are Important Length of View is important Hotspots* drive traffic

22. Get Subscribers YouTube Counts Subscribers Subscribers are important Free traffic as subscribers are similar to “fans’ on FB and YouTube shares your videos with subscribers Ask viewers to subscribe Add annotations When you send out an email about a new video ask for subscribers Your CTA on your video may be to add a subscriber

23. Get Comments YouTube Loves Comments Comments are important You should also comment on other videos Comments open up the viral aspect of YouTube video Ask viewers to comment Add annotations asking for comments When you send out an email about a new video ask for comments and feedback Your CTA on your video may be to add a comment Video responses are most valuable You can buy comments

24. Checklist File Name: Title: Description: Category: Tags: Annotations: Transcript: CTA: Comments: Subscribers: Views: Shoot each video for your audience and then audit it against this checklist to make it more search engine friendly.

25. James Wedmore www.RossHair.com/Video

26. Next Quarterly Review BOSTON, MA | Dec 22, 2014 Add to Your Calendar

27. Congratulations on writing out your Video Optimization Plan. Now make sure you print it out or upload it to your smartphone so you can view it anytime, anywhere. Then make sure you review it every quarter. Book out the time and spend at least an hour understanding your business and how your brand can help grow our business! www.REMCamp.com/start/video … AND YOU’RE DONE!

28. RATE THIS CONTENT & HELP REMCAMP IMPROVE. REMCamp believes in creating content for you (not for us), so we’d like to hear what you thought of this template! Submit your feedback by emailing ross@remcamp.com. Login to REMCamp : http://remcamp.com