1. Lunar Tide Communications, Inc VideoGame.Net Business Plan Overview

2. Mission Statement Lunar Tide’s mission is to form a vertical portal that offers industry news, product information, community services and E-commerce for the casual gamer.

3. Founders CEO – Ed Fleming Internet and E-Business Consultant MIS / MBA Professor at Saint Joseph’s Instructor of E-commerce at Penn State CTO – Brett Saunders PhD candidate at Cambridge University Designed 3D computational algorithms

4. *Datamonitor estimates Industry Summary 1999 Revenues: US revenues surpassed $7 Billion Worldwide revenues at $20 Billion Projected Revenues Online gaming revenues expected to reach $5 Billion in revenue by 2004*

5. Market Summary Audience Size: 70 million worldwide gamers Over 15 million online gamers Demographics: 54% male / 46% female 55% over the age of 18

6. Business Concept VideoGame.Net is a vertical portal that will give casual gamers a one-stop-shop for all of their gaming needs. Branded Online Community Services B2C and C2C E-commerce Industry News Product Evaluations PortalCustomerCommerce Content Community

7. Competition Direct Competitors Include: Imagine Publishing Ziff Davis UGO Network IGN Network Indirect Competitors Include: Yahoo! America Online Excite Enthusiast-based Web Sites

8. Financial Projections Fiscal Year200020012002 Revenue Cost of Services Operating Expenses Net Income

9. Resource Requirements Technology: Computer hardware Internet infrastructure Personnel: Marketing and financial officers Business development and PR specialists Content authors Commerce and Marketing: E-commerce partnerships Advertising and promotions

10. Corporate Goals Three-Year Goals: Become the definitive videogame resource for the casual gamer Obtain a significant market share of the online gaming industry