1. Happy Birthday PATA But you are not 60 You are 20 with 40 years of experience

3. 19502050 Quadruple Bottom Line Climate / Economic / Social / Environment Quadruple Bottom Line Climate / Economic / Social / Environment Smart Tourism Clean / Green / Ethical / Quality Smart Tourism Clean / Green / Ethical / Quality Paradigm Shift Triple Bottom Line Economic / Social / Environment Triple Bottom Line Economic / Social / Environment Classic Tourism Grow / Market / Promote / Sustain Classic Tourism Grow / Market / Promote / Sustain

4. Travel & Tourism

5. 5 – 10% Economy 5 – 10% Economy 5% CO 2 5% CO 2 Trade Development Jobs Investment Understanding Infrastructure Domestic 80% Domestic 80% Travel & Tourism Travelism 80% SMEs 80% SMEs

6. Green Growth Clean Energy Dirty Energy

7. Tomorrow’s Tourism Product Markets Consumer Supply Chain Distribution Brand Investment Sustainable Mobility + Sustainable Destinations + Sustainable Lifestyles Sustainable Mobility + Sustainable Destinations + Sustainable Lifestyles

8. Education = Policy Rethink Refocus Re-engage Green Growth & Travelism Network WEU Jeju

9. Happy Birthday PATA You are 60 with 40 years of Opportunity