1. Ernie the Entrepreneur / Owner The middle-aged male who runs his own business, but doesn’t have the time, resources or expertise to develop and manage an effective marketing strategy. Personal Profile Ernest (but he prefers Ernie) is a hardworking, busy entrepreneur. After running a fairly successful business for several years, he is comfortable financially, and he is willing to spend money to get the attention and services his company requires. A driven yet practical man, Ernie believes organization and efficiency are the missing pieces of his marketing puzzle. He simply just doesn’t have time to concentrate on marketing. Pain chain… As the CEO of his company, driving strategic alignment, structuring the internal organization, and managing how the outside world perceives his business are his major priorities. But he wishes he had so much more time to dedicate to bring in high quality leads, and he needs to find an efficient, cost effective way of doing so. Specifically, a way to track and organize a monthly dashboard, to best utilize the most effective digital tools, and to know how and when to make the right marketing moves would make his life so much easier. And working with an entity who works independently and provides guidance would be an added plus. Why consider Precision Marketing Group? Ernie is looking for the best possible marketing services to boost quality lead generation, streamline data analysis and reporting, and make tweaks to his website that make an impact on ROI. But he can’t afford spending money or attention on a full time in-house employee. PMG is the optimal solution: an outsourced team of experts who shares his values and concerns, but whose prices won’t break the bank. PMG delivers on commitments, self manages, and communicates well. And the value our company adds to his is completely worth the investment. What’s more, PMG is FUN! Lifestyle: Hard working, always trying to find that balance between his job and his personal life A social “people person” – he is a communicator. Enjoys his time off, but really digs into work when on the job. Shares the values of honesty and integrity. Ernie says, “The type of marketing that I’m looking for comes from a skilled person who probably normally makes six figures. As a small company, we can’t afford that, but we can afford a piece. We need people with high-level experience, but who do not require that six-figure salary.”

2. Ernie the Entrepreneur / Owner The middle-aged male who runs his own business, but doesn’t have the time, resources or expertise to develop and manage an effective marketing strategy. Decision Criteria: Ernie chooses us because… PMG’s model is a cost effective solution to generating A-list leads. He likes our website content, has read our customer success stories, and hears great comments about PMG. We give away value before the sale. The exploratory sales call is pleasant. PMG Objectives: We want Ernie to… Work with us as a partner. Know that his needs are top priority. Engage in a long-term relationship. Trust that we can do our job right. Spend close to target $ goal per month. Have fun with our team! What motivates Ernie to come to Precision Marketing Group? He is trying to grow his business. Most of his recent business has come from referrals, and he would like to better utilize his website. He is intrigued by the concept of inbound marketing. PMG is an affordable solution to his business problem. Why might Ernie avoid investing in outsourced marketing services? The ROI has not been supported by testimonials, examples or referrals. The initial conversations seem shady, and he knows more than the marketing services company. Communication is flaky or inconsistent. Costs are too high. He is unable to give up control – and shift some power to the outsourced firm. Deliverables are not presented in the early honeymoon stages of the business relationship.