1. - Workshop 4 - Design and Implementation of an Online Interview Tool Coordinated by Prof. Dr. Albrecht Fortenbacher and Prof. Dr. Jürgen Sieck

2. Live voting Please fill in the questionnaires!

3. Dividing the tasks… “The Event Management” Team “The IT” Team “The Questionnaire” Team

4. The Event Management Team Design and produce an adv. campaign Organize the lottery

5. Eleni Mary Ausra Maria Rudolf

6. The IT Team Online tool Database and network Design the results

7. Enrico Beny Alex Eileen Bene Roman

8. The Questionnaire Team Design the questions Analyze the results

9. Marta Simon Meike Andrea Clemens Thanks to Ausra for photographing

10. Goals of the workshop Use the Internet in a marketing study Work in a multicultural team Develop language skills Real company simulation

11. Goals of the survey Satisfaction feedback about the IP What to improve next year? Apply new technologies to a Marketing study

12. The Event Management Team

13. Communication techniques Logo How we prepared the annoucement/ Advertisement? - Time - Place - Motivation (lottery) Designed the Announcement / Advertisement - Created a combination of 3 suggestion of advertisement

14. The campaign Chose a way of advertising - printed 100 flyers - put the advertisement to the projector during break of presentation - visited every workshops and gave a advertisement to participiants of IP program More than 80% participation! Lottery - 3 prizes

15. The IT Team

16. Installation of our own server establishing an independent infrastructure everything we needed was: –a Laptop –Wireless LAN Accesspoint –XAMPP for Apple

17. Basic Decision a basic decision had to be made –write our own program or –use existing software OpenSurveypilot –Web based OpenSource Software

18. Working with exisiting software advantages –convenient –faster implementation –wide range of possibilities

19. Working with exisiting software disadvantages –difficult to install –almost no documentation –database with really bad layout (88 tables and still rising)

22. Introducing OpenSurveypilot

24. Evaluation Overview of possible survey elements –dropdown menu –free text fields –question matrix –check boxes –radio buttons

28. HTML statistics plain HTML not really beautiful not convincing hard to understand static view –Decision to make graphical statistics

29. Different graphical analysis

30. Using data from the database DB data.phpindex.php read include

31. Advantages of using Flash charts and graphs from dynamic data animated charts vector graphics simple and flexible customization of charts compatibility warranted –ubiquity of Flash Player in Europe: 98.7 %

32. Pie Charts

33. Single Bars

34. Multi Bars

35. The Questionnaire Team

36. Find goals Dividing IPs into target groups Formulate questions Communicate with the ITs and the Eventies Deciding which results will be published What did we do actually?

37. Different points of view Not all ideas could be implemented Challenges (not to say problems)

38. Let´s have a look at the results!

39. The workshop conclusions Meeting of 2 study-branches Internet made survey process more effective Communication campaign very helpful in such a short time

40. Thank you for your attention!!! Next step: The live voting results!