1. Penang, The Making of A Creative State by Ms. Loo Lee Lian, Creative Cities Forum & Showcase Penang 1 August 2014 | Royale Bintang Hotel

2. Penang has experienced 2 growth transformations to become a successful industrialized economy Penang’s economy targeted to move up the value-chain by driving the 3rd growth wave of knowledge intensive and innovation-led growth Promoting economic diversification e.g advanced technology, creative multimedia content, BPO-ITO, engineering design, R&D, ICT 1970s1980s – 1990s Jobs & GDP Growth 2000 and beyond Knowledge intensive, innovation-led manufacturing and services Special Economic Zone (“SEZ”) 1 st Growth Wave: Malaysia’s First Free Trade Zone in Bayan Lepas, Penang Industrialization 2 nd Growth Wave: Expansion of SEZs into Industry Clusters 3 rd Growth Wave: Development of ICT Project Move the PENANG ECONOMY up the value chain THE MAKING OF CREATIVE STATE

3. 1. Integrated and multi-functional development, green & open space network 2. A campus for technology & IP creations with over 300 MNCs 3. Liveable city status. City of heritage, art and culture 4. Connectivity - Land, sea and web. 1550 free hot spots in Penang Free WiFi 5. World class medical, medical tourism & service industry Penang today an international, intelligent & liveable city PENANG STORY

4. Penang in the news An industrial base state, heritage city and campus for technology  Top 10 dynamic industrial cluster locations in the world to have demonstrated a successful manufacturing experience among developing economies (UNIDO Industrial Development Report 2009)  Top 31 Business Processing Outsourcing (BPO) locations of the future (KPMG’s “Exploring Global Frontiers” Report 2009)  Georgetown – UNESCO World Heritage Site in 2008  The eighth most livable cities in Asia (ECA Intl. 2012)  Top in Green initiatives in Malaysia  Top 10 best city to visit in the world (The Guardian 2014)  Top culinary spot (Lonely Planet 2014)  Top 8 islands in the world ‘You must see before you die' (Yahoo! Travel, Feb 2011)  Top 15 best street art in the world (The Guardian 2013) PENANG STORY

5. Penang, the NEW ECONOMIC ROADMAP: Making Penang A Rich State For Everyone & For A Long Time Via 5 main approaches Strengthening human capital, fostering talent creation & attraction Developing the integrated industrial parks and Grade A office spaces (BPO-ITO / CAT) as tools to foster business development Improve infrastructure, connectivity & business environment Creating more innovation-driven entrepreneurs Encourage EDUCATION development THE MAKING OF CREATIVE STATE

6. MALAYSIA CREATIVE MULTIMEDIA INDUSTRY REVENUE 12 ABOUT THE INDUSTRY Source: MDeC

7. >200 MSC status companies in PENANG Penang Hosts >10 CMC companies producing online games, digital art design & animation etc. Supported by >1000 student output every year ABOUT THE INDUSTRY

8. March 25 th 2014: CEO’s speaks… - Promising Opportunities for Mobile Applications and Games Development Objectives: To gain insights and be inspired by the success stories of four young Taiwanese entrepreneurs in their development of mobile applications, mobile internet start-ups and games development. OUR INITIATIVES December 19 th 2013: Conference on Unleashing Business Opportunities Crowdsourcing New Emerging Trend Objectives: Driving awareness with local enterprises on the power of crowdsourcing and the positive impact it can bring. Initiatives to kickstart the Creative Industries

9. May 6 th 2014: Penang Creative industry conference & Showcase Objectives: Create awareness on the available creative industry opportunities. Promote and generate visibility for Penang as a creative state. Special invited guest speakers: Mr. John Hughes (Rhythm & Hues), Mr. Stefan M. Baier (Streamline), Mr. Nicholas Collins (Codemaster) and Mr. Wong Cheng Fei (Lemon Sky Animation) OUR INITIATIVES Business clinics for startup companies Local: Cradle, MDV, MDEC and My Creative Venture Foreign: Expara (Singapore VC) Initiatives to kickstart the Creative Industries

10. Aims to nurture interest towards Science, Technology, English and Mathematics among young generations through the Penang Science Council (PSC) Program. Initiative between the industries and the State Government to cultivate innovation and research with the community. PENANG SCIENCE COUNCIL (PSC) OUR INITIATIVES PSC Science Fair organized over the last 2 years successfully drew over 35,000 visitors. PSC also set up a “Science Café” for students and public to participate in science-related programmes and activities on a daily basis.

11. Creative Animation Triggers (CAT) Strategic location in George Town Heritage Enclave 1 st March 2014 - Launched Creative Animation Triggers (CAT) – offers >100,000 sqft of heritage building space These are buildings over 100 years old and will be retro-fitted with world class infrastructure and amenities but still maintain its character and charm. The George Town Heritage Enclave is a unique enclave has one of the highest concentration of historical buildings in Southeast-Asia. Penang aspires to become a creative city especially in the animation/gaming and interactive contents industry. Rejuvenating Local Creativity A platform for arts, heritage, culture and businesses OUR INITIATIVES

12. CREATIVE ANIMATION TRIGGERS (CAT) AT UNESCO WORLD HERITAGE ENCLAVE OF GEORGE TOWN CREATIVE ANIMATION TRIGGERS (CAT) AT SIA BOEY, GEORGE TOWN OUR INITIATIVES

14. BPO PRIME A comprehensive, sustainable and multi-functional BPO development in the heart of Penang BPO Prime Designs are indicative and pending architectural finalization NET FLOOR AREA : 1.2 Million sq ft GROSS DEVT VALUE: MYR 1 Billion JOB CREATION:4,000 K-Workers Fast Facts of BPO Prime FLOOR PLATE : 20,000 sq ft TIME LINE: Q1, 2015- Q1, 2017 Integrated mixed-use development Designated MSC Cyber Centre office Lush greenery Active public spaces Eco-friendly and sustainable Innovative car parking solutions SIZE : 6.8 Acres Launch on 1 st March By Prime Minister OUR INITIATIVES

15. Penang: where you want to be…. PENANG PENANGPENANG “My continuing adventures – living in PENANG, working in PENANG and making PENANG home”

16. InvestPenang – investor’s point of contact The Principal Investment Promotion Agency of the Penang State Government for the promotion of the manufacturing & services sectors Point of contact for investors. Collaborates with Federal/ State agencies Promotion Assist State in Planning Policy advocacy Planning & Evaluation Provides information on the business opportunitie s in Penang Opportunities for Investment Facilitates implementation of the investment projects in Penang Facilitation ABOUT INVESTPENANG

17. Thank you! www.investpenang.gov.my Invest-in-Penang Berhad PSDC Building, 1, Jalan Sultan Azlan Shah, Bayan Lepas, 11900 Penang, Malaysia Tel: 604-646 8833 Fax: 604-646 8811 Penang offers the right balance “invest, work, live and play”