1. Chapter 10 Graphics and Visual Aids
Business Communication
Chapter 10
Graphics and Visual Aids
Copyright South-Western Cengage Learning

2. The Importance of Graphics and Visual Aids
Visual aids help receivers understand data or concepts
Objects
Pictures or drawings
Posters or charts
Graphics
Tables
Charts
© Dmitriy Shironosov / Shutterstock
Visual aids can help readers and listeners understand a message.
10.1 Using Graphics and Visual Aids

3. Placing Visual Aids In the document body In an appendix
Reference statements
Clip art
Tables
Clip art is a drawing or image that has been saved as an electronic file.
10.1 Using Graphics and Visual Aids

4. Identifying Visual Aids
Numbering system
Titles for visual aids
Source lines
10.1 Using Graphics and Visual Aids

5. Choosing the Correct Visual Aids
Tables
Organization charts
Flowcharts
Pie charts
Line charts
Bar charts
Column charts
Maps
Photographs
Drawings
10.1 Using Graphics and Visual Aids

6. Clip Art Clip art is available online Search for free clip art
Questions
What type of clip art is provided on the site?
What, if any, restrictions are placed on how the clip art may be used?
school.cengage.com/bcomm/buscomm
10.1 Using Graphics and Visual Aids

7. Reading Charts Charts in reports or other documents
Understanding the parts of a chart
Pie chart: shows the relationship of a part to a whole
Column, bar, and line charts: show a comparison of items or over time
Legend: identifies the items the columns, bars, or lines represent
10.1 Using Graphics and Visual Aids

8. Creating Graphics Electronically
Word processing programs
Clip art
Table styles
Spreadsheet programs
Programs for creating/editing photos and graphics
10.2 Developing Graphics

9. Tables Data arranged in rows and columns Formats vary
10.2 Developing Graphics

10. Organization Chart
Shows the relationships of employees, positions, and departments
Shows lines of communication and authority in a company
10.2 Developing Graphics

11. Flowchart A step-by-step diagram of a procedure or process
Aids in understanding long or complex steps
10.2 Developing Graphics

12. Pie Chart Shows how the parts of a whole are distributed
Parts are often shown as percentages
10.2 Developing Graphics

13. Line Chart Shows changes in quantity or value over time
Category (horizontal) axis shows time or quantity
Value (vertical) shows amounts
10.2 Developing Graphics

14. Bar Chart Compares groups of data Items compared on the vertical axis
Values on the horizontal axis
10.2 Developing Graphics

15. Column Chart Compares different groups of data
Items compared on the horizontal axis
Values on the vertical axis
10.2 Developing Graphics

16. Maps Maps show geographic relationships National Atlas Web site
10.2 Developing Graphics

17. Photographs Provide a realistic view of a specific item or place
Sources
Digital camera
CD collections
Scanner
World Wide Web
© Image Source Black / Jupiter Images
Photographs add interest and realism to documents.
10.2 Developing Graphics

18. Drawings Useful for showing details or a procedure Clip art
Custom drawings
10.2 Developing Graphics

19. Charts that Mislead Misleading charts result from:
Careless or unskilled chart creators
Purposeful attempts to mislead
Misleading others on purpose is unethical
Be careful to create graphics that give readers a clear and accurate picture of the data
10.2 Developing Graphics

20. Vocabulary bar chart clip art column chart flowchart graphic
landscape orientation
legend
line chart
organization chart
pie chart
portrait orientation
source line
table
visual aid