1. National Walk Summit October 29, 2015 Cooperative Approaches to Pedestrian Safety: Massachusetts

2. – Krystian Boreyko Massachusetts Executive Office of Public Safety and Security – Highway Safety Division – Stacey Beuttell WalkBoston, Program Director Panelists

3. National average for pedestrian fatalities as percentage of total roadway fatalities is 14% Massachusetts has an average of 21% MA had 68 pedestrian fatalities in 2013 Source: NHTSA Fatality Analysis Reporting System (FARS) - http://www.nhtsa.gov/FARS Pedestrian Safety in Massachusetts

4. Pedestrian Fatalities as a Percentage of Total Traffic Fatalities

5. Overtime enforcement grant Awarded to municipal Police Departments – all communities are eligible for funding contingent upon availability 70 communities currently utilizing funds to enforce bicycle and pedestrian safety laws Funds also used to purchase safety equipment Drivers can be unaccustomed to sharing the road – grant helps promote safety practices Pedestrian and Bicycle Safety – Highway Safety Office

6. Grant awards range from $3,000 - $7,500 Diversity of participating communities – 14 new ones for 2016 24 cities and towns witness 51% of MA pedestrian fatalities 15 of them participate in the program Pedestrian and Bicycle Safety – Highway Safety Office

7. Officers deployed to areas of cycling and walking activity Monitor conditions to ensure motorists yield to pedestrians, don’t occupy bike lanes, etc. Pedestrian decoy strategy: plainclothes officer tests to see if vehicles yield at crosswalks Grant is used by rural, suburban, and urban communities Pedestrian and Bicycle Safety – Highway Safety Office

8. Participating Communities

9. Paid and Earned Media 2014 - Be Seen Be Safe: In collaboration with Quincy Police Department Distributed to communities participating in the enforcement grant that year 2015 – Common Sense Saves Lives: Four 15 second ads Played 244 times, garnered 602,254 impressions Targeted 25-54 demographic Networks: Food, ESPN, HGTV, Lifetime, TLC, and MSNBC Also distributed to all Police Departments for usage on social media

10. Bicycle and Pedestrian Safety Awareness and Enforcement Program Description: 12 communities in pilot program, six in second year More data-driven than Highway Safety grant program Program Goals: Reduce the number of crashes involving bicyclists and pedestrians Determine if there is a built environment reason for crashes and/or road user behavior, and invest in improved infrastructure

11. Bicycle and Pedestrian Safety Awareness and Enforcement Program Program Goals cont’d: Build capacity at the municipal level around improving the bicycle and pedestrian environment Raise awareness Educate on needs Study Tours Road Safety Audits

12. Selection Criteria Communities selected based on: High rates of bicyclist and pedestrian crashes High rates of bicyclist and pedestrian activity Participation in the MDPH Mass in Motion Program Ratio of non-motorist to all crashes Number of EMS calls

13. Year 1 Brockton Cambridge Fall River Haverhill Lynn New Bedford Newton Salem Pittsfield Quincy Somerville Watertown Year 2 Brookline Dennis Holyoke Northampton Waltham Worcester Participating Communities

14. Awareness and EnforcementEducation and Assessment Regional Planning Agencies Program Framework

15. Awareness and Enforcement

16. Police data Reasons for “not following the rules” Pedestrians Crosswalks are too far away Crosswalks are faded Didn’t want to wait to cross; WALK takes too long to come on “Didn’t know I had to use crosswalk all the time” “Just being lazy” Running for the bus Motorists Didn’t know required to yield to pedestrians in crosswalks Didn’t see pedestrian - distracted Saw person in the crosswalk, but it was too late to stop Unaware that stopping in a crosswalk was not allowed

17. Use of crash data HSIP crash clusters within top 5% of all clusters in the region used as starting point to determine assessment locations

18. Walk Assessments

20. Lessons so far... Communities fall into three categories: Municipal staff may have the will, but not the support of elected officials Elected officials may have the will, but not the support of the municipal staff Communities may have the will (staff + elected), but not the capacity

21. Overlap: – 13 communities participate in both programs – Both grants fund enforcement Opportunities for collaboration: – Highway Safety has wide reach – Feedback from local Police Departments on areas of concern helps develop a statewide map of hot spots – MassDOT has more targeted approach Turning Overlap Into Coordination

22. Stacey Beuttell WalkBoston 617-367-9255 sbeuttell@walkboston.org Krystian Boreyko 617-725-3367 krystian.boreyko@state.ma.us krystian.boreyko@state.ma.us mass.gov/highwaysafety Contact Information

23. Thank you!