1. P6 Template Select a Product, target market and objectives
Create a marketing mix for your product
Explaining your decisions. PEEA
(Point Explain Example Analyse)
Hand in by End lesson

2. Resources http://marketingteacher.com/lesson-store/lesson-pricing.html
U:\Business Studies\Students\BTEC Level 3 Sept 2010 onwards\Unit 3 Introduction to Marketing\Assignment 4

3. P6 and M3 can be done together
Task 1 Develop a proposal for a coherent marketing mix for a product or service targeted to a defined group of potential customers
The product or service does not have to be entirely new; it could be an established product or service introduced to a new market.
The marketing mix should include at least the 4 Ps, product; price; place; promotion
This provides evidence for P6
The marketing mix must be clearly targeted to a defined group of potential customers and needs to be detailed and coherent so that product, price, place and promotion are all designed to appeal to the clearly defined needs and aspirations of the target group of customers
This provides evidence for M3

4. Choice of product, Target market and Objectives

5. Product

6. Price

7. Promotion

8. Place

9. Conclusion