1. AADGP

2. Optimal Image Impact

3. How does your office want to be perceived?

6. 5 Universal Practice Traits that successful offices have: 1. 2. 3. 4. 5.

7. #1 Working with any of the administrative team is a delight

9. 280% increase $2.6 million/year – $7.4 million

10. #2 There are clear systems in place that avoid stress

11. Respect Is a Given

12. “Let me tell you a little bit about our doctors”

14. #3 They are as efficient as possible by letting every team member do what they legally can do

15. #4 They respect their patients by running on time

16. #5 They have a consistent marketing plan

18. If you do Facebook check to see that the settings are set to be interactive

19. Estimated 1,500 online searches a day – for a dentist 84% of dentists have websites – less in suburban areas – more in the city. 15% of the offices have more than one website 11% of the offices have 3 or more websites

20. Make your website a priority

22. Photos are so important !

23. Check it out Your patient has quick access to each page of your website via tabs that then take them directly to that page without having to click yet again

24. FUN FACTS ABOUT DENTAL WEBSITES You have about 8 seconds to keep their interest 61% of patients say they prefer paying on line 76% prefer email or text reminders

25. #217

26. $379/month Or 52 cents an hour 10 books With your demonstration

27. FUN FACTS ABOUT DENTAL WEBSITES Patients now click on videos quicker then before

28. Before & After Patient Photos - 1 way

29. Before After

30. Be conscious of having:  Identical background  Same lip color  Head and mouth tilted the same  Similar expression  Same lighting to get the same skin tones  Crop the photos so the head takes up the same amount of space in the photo.  Crop so the lips take the same amount of space

31. Nicole B., Patient Coordinator Nicole is the friendly person you will speak with when you call our office, schedule appointments and make financial arrangements. We are confident you will find her dual experiences in dental assisting and front office duties will help to answer all your questions about dentistry. Having grown up in Bothell, Nicole was an avid soccer player and enjoys spending time outdoors. She looks forward to getting acquainted with each one of you!

32. How to take a good photo: Make friends with the camera – the lens What ever is closest to the camera will look the biggest Shake your face out to relax

33. Photos you do want: FAIR EXCELLENT

34. Check it out Professional photos of your building and your sign on your website? Mapquest access?

35. What is the plan for your website? 1. 2. 3.

36. It’s all about them  The right music  The right magazines – magazine racks  Refreshment area

37. Your treatment rooms?

38. Treatment Rooms

39. Look at the screen at the same distance.

40. What would it take?

41. Body Language THE UNBELIEVABLE POWER OF NODDING

42. There is always a nice way to say EVERYTHING You gave me the wrong insurance information What’s your name? You’re late – I don’t know if we can see you or not

43. There is always a nice way to say EVERYTHING – your turn You haven’t been brushing You need to fill out this paperwork You have a past due account

44. There is always a nice way to say EVERYTHING – your turn We can use an outside finance company but it requires a credit check and if you qualify, we can go from there.

45. #217