1. FRATELLI ALINARI PHOTO ARCHIVE LICENSING AND SHARING OPPORTUNITIES FOR UKRANIAN INSTITUIONS

3. Strategy Positioning To be a world leader in the business of photography archives and iconographic documentation of art, science, history, industrial evolution and social life To leverage on its recognized excellence of products and services related to photography and iconography, combining the traditional business model with the emerging new “digital model” To maintain its premium positioning due to: A unique brand equity Ownership and exclusive use of unique assets and competences Focus on professional business, education and fans/collectors consumer market Quality of products and services Mission

4. Some facts from alinari: ALINARI IS THE OLDEST PHOTO ARCHIVE in the world ALINARI IS THE OLDEST PHOTO ARCHIVE in the world Established in florence, italy in 1852 Established in florence, italy in 1852 Preserving over 5.5 million 19° and 20° century images own by alinari Preserving over 5.5 million 19° and 20° century images own by alinari Cooperating with over 20+ photo archives and content providers around the world since mid. 1980’s to licensee images worldwide Cooperating with over 20+ photo archives and content providers around the world since mid. 1980’s to licensee images worldwide

5. ALINARI OFFERS IPR OWNED CONTENT, ALINARI OFFERS IPR OWNED CONTENT, BOOKS, BOOKS, EXHIBITIONS, EXHIBITIONS, MUSEUM OF PHOTOGRAPHY MUSEUM OF PHOTOGRAPHY RESTORATION, RESTORATION, IMAGE ENHANCEMENT, IMAGE ENHANCEMENT, MULTIMEDIA MULTIMEDIA EDUCATION, EDUCATION, TRAINING, TRAINING, LONG TERM PRESERVATION, LONG TERM PRESERVATION, INVOLVED IN VARIOUS STANDARDS: JPEG-XR, JPEG2000, INVOLVED IN VARIOUS STANDARDS: JPEG-XR, JPEG2000, MEMBERSHIPS: IPTC, CEPIC, JPEG MEMBERSHIPS: IPTC, CEPIC, JPEG R&D/EUROPEAN PROJECTS ACTIVITIES R&D/EUROPEAN PROJECTS ACTIVITIES SPECIFIC ACTIVITIES :

16. The photo licensing work-map…

17. LICENSING AND COPYRIGHT PROTECTION FACTS AND EXPEREINCE: INVOLVED IN EU PROJECTS DEADLINE WITH LICENSING, CONTENT SHARING, IPR SINCE 1997 INVOLVED THROUGH CEPIC AND OTHER PHOTOGRAPHIC ASSOCIATION IN DISCUSSIONS RELATED TO IPR BETA TESTER AND PARTNER OF DIGIMARC BETWEEN 1999 AND 2002 OVER 10 YEARS OF EXPERIENCE IN R&D PROJECTS RELATED TO WATERMARKING

24. INCREASE YOUR INCOMES MAKE MONEY FROM PARTNERSHIPS PROTECT YOUR INVESTMENTS

25. WHAT YOU NEED TO KNOW ABOUT CONTENT LICENSING? Different types of imagery Copyright Legal Protection Free images and Creative Commons two main types, royalty-free and rights-managed.

26. What is copyright? COPYRIGHT IS A FORM OF PROTECTION PROVIDED BY THE LAW TO THE AUTHORS OF “ORIGINAL WORKS OF AUTHORSHIP.” BY VIRTUE OF THE BERNE CONVENTION FOR THE PROTECTION OF LITERARY AND ARTISTIC WORKS, WORKS ARE PROTECTED IN ALL 160 COUNTRIES THAT ARE PARTY TO THE CONVENTION, AS WELL AS VARIOUS OTHER LAWS SUCH AS THE US COPYRIGHT ACT.

27. What is copyright infringement? INFRINGEMENT CAN INCLUDE A VIOLATION OF THE RIGHTS OF THE CREATOR OR RIGHTS HOLDER. EXAMPLES OF IMAGERY INFRINGEMENT MAY INCLUDE: USE OF WHOLE OR PART OF AN IMAGE WITHOUT PERMISSION USE BEYOND THE SCOPE OF A LICENSE OR PERMISSION ADAPTING AN IMAGE WITHOUT PERMISSION (ART RENDERING) ASKING ANOTHER PHOTOGRAPHER TO IDENTICALLY RECREATE THE IMAGE

28. I’m using an image I found through a Google Image search. If it’s on the internet, doesn’t that mean it’s free? NO. JUST BECAUSE AN IMAGE IS ON THE INTERNET, IT DOESN’T MEAN THE IMAGE IS FREE TO USE. YOU MAY STILL NEED THE CORRECT LICENSE TO USE IT. THERE IS A DIFFERENCE BETWEEN AN IMAGE BEING ONLINE AND AN IMAGE BEING “IN THE PUBLIC DOMAIN” (THE TERM GIVEN TO CONTENT THAT IS NOT OWNED OR CONTROLLED BY ANYONE).

29. I’m just a blogger and my site is non-commercial. Can I use images for free? IN MOST CASES, NO. UNLESS YOUR USE IS SPECIFICALLY PERMITTED BY COPYRIGHT LAW, ALL THE IMAGES ON YOUR WEBSITE MUST BE PROPERLY LICENSED, REGARDLESS OF THE NATURE OF YOUR SITE. YOU CAN, HOWEVER, LICENSE VERY INEXPENSIVE IMAGES FROM MANY IMAGERY PROVIDERS THAT ARE PERFECT FOR WEB USE AND WILL BE PROPERLY LICENSED.

30. How can I be sure I’ve taken the appropriate steps in licensing an image? SEARCH FOR INFORMATION AND REFERENCES ON THE WEB TRY TO FIND POTENTIAL CONTENT DISTRIBUTORS AND CONTENT BROKERS TO CROSS-CHECK YOUR ISSUE TALK TO EXPERTS IN THE FIELD (IE. LAWYERS)

32. COPYRIGHT OPTIONS

33. HOW ALINARI CAN HELP YOU TODAY? 1. FAST INTERNET CONNECTION (10MB FIBER CHANNEL DEDICATED BUSINESS LINE) 2. OWN WEB SERVER WITH BACKUP STORAGE, POWER SUPPLY, SECURITY 3. OVER 20 YEARS OF EXPEREINCE OF CROSS-LICENSING PHOTOS WITH OTHER ARCHIVES FROM AROUND THE WORLD (GETTY, CORBIS, TOPFOTO, IMAGNO, ROGER VIOLLET, ANSA, …) 4. DEDICATED TEAM OF 6 PEOPLE WORKING FULL TIME ON LICENSING RIGHTS AND BROKERAGE ACTIVITY AT THE INTERNATIONAL LEVEL 5. AS MEMBER OF CEPIC PHOTO ASSOCIATION, ALINARI IS A WELL KNOW LEADER IN PHOTO SHARING AND CONTENT LICENSING BUSINESS FOCUS (!)

34. BENEFITS 1. FOCUS ON HELP YOU MAXIMIZE YOUR INCOMES AND PROFITS 2. WE KNOW WELL THE PHOTO LICENSING MARKET 3. WE WORK IN MANY CASES WITH A 50%-50% CONTENT LICENSING AGREEMENT 4. MORE SALES WE MAKE, MORE MONEY YOU EARN: EVERYONE WIN! 5. MONTHLY OR QUATHERLY SALES REPORTS TRUST BY A COMPANY IN BUSINESS FOR OVER 150 YEARS (!)

35. SO WHAT IS NEXT? WE LOOK FOR PARTNERS (!) WE LOOK TO ESTABLISH COOPERATION AND BUSINESS OPPORTUNITIES IN UKRAINA WE LOVE ART, PHOTOGRAPHY, CULTURAL HERITAGE AND WE BELIEVE THAT WE CAN CREATE A STRONG COOPERATION WITH MANY OF YOU (!) PLEASE CONTACT US (!): WE ARE HERE TO HELP YOU AND MAKE BOTH PROFITS

37. www.alinari.com Spasibo

38. www.culturalheritageconsultant.com