1. Cristiano Furiassi Università degli Studi di Torino SSST
Public Speaking
Cristiano Furiassi
Università degli Studi di Torino
SSST

2. Dynamic Presentations
Powell, Mark Dynamic Presentations. Cambridge: Cambridge University Press.

3. Preparing to present Presenting is a skill Preparing to perform
Impact on the audience
Rely on facts and figures
Ready for questions

4. Key issues How to start How to finish What to put in What to leave out
When to stick to your plan
When to depart from it

5. Connecting with the audience
Language skills
Voice management
Visual aids
Body language
questionnaire p.5

6. Opening Capture the audience’s interest Explain it’s worth listening
Show authority
Provide a map of the presentation

7. ABCD ATTENTION BENEFIT CREDIBILITY DIRECTION

8. ATTENTION Give (an object) Tell (a story, an anecdote)
Quote (someone authoritative)
Show (a picture, a video)
Ask (something, to do something)
Disprove (a myth, a theory)

9. Key sentences for opening
ex. 5 p.7
ex. 7 p. 7

10. Closing Summary (academia) Action (business, politics, charity)
Conclusions (and desiderata)
Action (business, politics, charity)
Call for action
Wisdom (business, politics, academia)
Famous wise words
Emotion (business, politics, charity)
Heart-felt message

11. Key sentences for closing
ex. 2 p. 8
ex. 4 p. 8

12. Smooth structure Presentation = journey
Smooth presentation achieved via textuality
Textuality (both speech and writing)
Cohesion (form)
Coherence (content)
“Colorless green ideas sleep furiously”

13. Key sentences for proceeding (1)
ex. 2 p. 10
ex. 3 p. 11

14. Aims/Goals Targeting the audience ex. 2 p. 12 ex. 4 p. 12 Topic
Competence/expertise
Logical links between parts/stages
ex. 2 p. 12
ex. 4 p. 12

15. Key sentences for proceeding (2)
ex. 6 p. 12

16. Multimodality
Verbal
Writing
Speech
Non-verbal
Visuals
Body language

17. Multimodality and ELF Variety of modes leads to improved performance
Reliance on visuals may compensate for verbal (language) deficiencies
ELF (English as a Lingua Franca)

18. Voice
ex. 1 p. 14

19. Voice power
Fluency
Accuracy
Speed
Pauses
Clarity
Interest

20. Delivery
ex. 2 p. 14
ex. 8 p. 15

21. Delivery and style Tempo Volume Expressiveness Articulation
Sentence length
Register/style
Linkers
Emphasizers/minimizers

22. ex. 1 p. 16
ex. 6 p. 17

23. Visual aids: ornamentation vs credibility
Data load
Visual impact
bullets
Color contrast
Legibility
Font size
Scale
Aesthetics
real objects or props

24. Effective slides p. 18, 19, 83: comment on slides
ex. 7 p. 19: comment on props
ex. 5 p. 20

25. Key phrases for visual aids
ex. 7 p. 21
ex. 8 p. 21

26. The 666 rule No more than 6 words per bullet
No more than 6 bullets per slide
No more than 6 bullet-point slides in a row

27. The 10-20-30 rule 10: total number of slides 20: total time allowed
30: minimum font size

28. Facts and figures
Figures should be in your brain, not (just) on the screen
Show the audience you’ve done your homework
You can’t say everything in your talk
Less useful figures should be in the handout

29. Key phrases for facts and figures
ex. 5 p. 23
ex. 7 p. 23
ex. 4 p. 24
ex. 5 p. 25
ex. 6 p. 25

30. Body language Natural vs artificial Face to face vs face to faces
You are your most important visual aid
People believe what they see, not what they hear

31. Key moves for body language
ex. 3 p. 26
ex. 5 p. 27
ex. 1 p. 28
ex. 3 p. 28
ex. 6 p. 28

32. Rapport building Know and target the audience
Be open and listen to the audience
Connect with the audience
Tag questions
Be passionate about the topic
Detect intelligence types
Humor
a fun person creates opportunities for laughter to emerge

33. Key phrases for rapport building
ex. 3 p. 30
ex. 5. p. 31

34. Intelligence types Visual Auditory Logical Physical/spatial
Interpersonal
Intrapersonal

35. Key notions for intelligence types
ex. 4 p. 33
ex. 6 p. 33

36. Impact techniques Repetition Mantra: repeated phrase
ex. 4 p. 34
Mantra: repeated phrase
Alliteration: repetition of the same sound
ex. 6 p. 35
Rhetorical questions
ex. 3 p. 36

37. Groups of three (plus one) Opposites Intensifiers Metaphors
ex. 7 p. 37
Opposites
ex. 2 p. 38
Intensifiers
ex. 4. p. 39
Metaphors
ex. 5 p. 39

38. Storytelling: at the beginning or at the end
Telling stories/anecdotes
ex. 2 p. 42
ex. 4 p. 44
Exaggeration
gradability
ex. 7 p. 45
Simile
ex. 9 p. 45

39. Q&A session Deal with Define Defuse Divide Deflect Defer Disarm
Decline

40. Dealing with Q&A Anticipate plausible questions from the audience
Make sure key themes are explained and linked
A second (powerful) close after the Q&A session
ex. 10 p. 49