1. Forcing Taxi Operations Into Quality Service Airport Ground Transportation Association Spring Conference April 4, 2006

2. Quality Service? Tools to get the job done Technology Focus New Tools, Systems and Capabilities ‘We’re from the Airport and we’re here to help you” Agenda

3. Quality Service Defined For the airport l Improved service and customer satisfaction l Better control of curbside l Improved revenue l Reduced Risk For the operator l Improved relationship with the airport l Better utilization of fleet l Increased bottom line and profitability Win/Win/Win for airport, operator, patron Fair, Accurate, Measurable and Enforceable

4. Available tools Legislative l Rates/fees l Minimum standards l Driver proficiency Political/Public Opinion Contractual l Operating agreement(s) l Open system or single/multiple operators Technical l RFID l Management software

5. Focus on Technology RFID-based dispatching and management systems Fee Collection Options Operational support tools Some good guidelines l Do what works – learn from your peers l Technology alone is not a solution l KISS principle l Phased technology implementation

6. AVI Dispatching and Management Systems Provides for automatic identification of every tagged vehicle l Who, what where, when Tracks multiple company driver/characteristics l Vehicle age l Insurance/PUC data Automates dispatching and queuing function l Ensures cabs are there when needed l Treats everyone the same (first in/first out) l Short trip/long trip differentiation

7. AVI Continued Provides a wealth of statistical/financial data l Know what’s going on, when l Track service levels l Optimize staff utilization Implement, manage and enforce your regulations l Track/identify violators l Assess penalties/manage citations Collects fees based on use/trips l Multiple rate schemes Regional Interoperability

8. Financial/Payment Options Company-based payment options l Pre-pay/ post-pay l Direct company billing Driver-based payment options l Credit card l Debit account Web enabled reporting tools l Allows operators/drivers to access account data l Reduces staff time l Helps the company better manage operations and recover driver charges

9. Dual Credential Systems Why is this man smiling?

10. Dual Credential system Allows for two AVI transponders to be used in the same vehicle l Fixed transponder ID’s the vehicle l Hand-held transponder ID’s the driver Vehicle ID l Allows for vehicle-specific tracking and enforcement l Collects company/operator-based data Driver ID l Driver-based payment system support l Track driver certification/security In use right now

11. Summary Quality service can be a Win/Win Lots of tools available to get the job done Technology is only one aspect, but a key element The key is to match the technology to your business operations Keep It Simple

12. THANK YOU