1. Year 10 Controlled Assessment
Lesson 4

2. What is revenue and what is the marketing mix
What is revenue and what is the marketing mix? How does Apple earn revenue?
Q4) $42.1 Billion In Revenue, $8.5 Billion In Profit
Revenue
Sales
Turnover
Products
Price
Place
Promotion

3. Products and Services

4. Learning objectives Knowledge ~ Grade E•
Will be able to recall key terms around revenue and marketing mix
Comprehension ~ Grade D
Will be able to explain why revenue/4ps is important to a business
Application ~ Grade C•
Will be able to demonstrate understanding by using examples/cases (Business context.)
Analysis/Evaluation ~ Grade B/A
Will be able to create a questionnaire related to the case study. To link this to the question and have open and closed ended questions.

5. Thinking of your chosen question:
Which enterprise skill has been most important for the entrepreneur you are investigating? (If you have chosen question 1, you will be switching to question 2)
Which is the most appropriate method to increase revenue for the business you have chosen?
Which is the most important element of the marketing mix for the small business you have chosen?

6. Research Log
YOU MUST COMPLETE THIS TO LOG at the end of the lesson

7. REMEMBER: you need evidence to back up your judgements
Lesson Task
You need to come up with a list of questions that can be asked to your chosen business owner that will help you to respond to your selected question: (Closed and open ended questions.)
REMEMBER: you need evidence to back up your judgements

8. Q1 What is your main source of revenue? Q2 Which products do you sell?
2) Which is the most appropriate method to increase revenue for the business you have chosen?
Lesson Task
If you are able to meet with your owner to interview them, you can used open ended questions
Q1 What is your main source of revenue?
Q2 Which products do you sell?

9. What other questions could you consider?
2) Which is the most appropriate method to increase revenue for the business you have chosen?
Lesson Task
What other questions could you consider?

10. If you are unable to do an interview , questionnaires must be styled as below to send to your owner:
All questions must be closed questions
List of possible responses
Boxes for responses
Q1) Which day on average do you earn the most revenue?
Q2) Which time of year do you earn the most money
Winter Summer

11. Things to consider (20 minutes to come up with questions.)
2) Which is the most appropriate method to increase revenue for the business you have chosen?
3) Which is the most important element of the marketing mix for the small business you have chosen?
4Ps
Prices (discounts)
Promotion methods (How/where)
Place (Shop/Online)
Products (Sell) How do they earn money
Products they sell
Opening hours
Discounts
Advertising
Loyalty card schemes
Complementary products
Display
Competition
USP

12. Peer-assessment Lets take a look at your questions.
Swap groups, compare your questions. State how you think the question could be improved.
As a class lets give each other some feedback.

13. Exit pass (Please rank your progress
Exit pass (Please rank your progress.) 1-Outstanding 2-good 3- require more time
On your posit-it notes
Write down:
2 or more things you found easy to understand/ remember from the lesson
What did you find difficult to understand

14. Type up the blank questionnaire
In new word document:
Heading:
Appendix 3: Interview or Questionnaire for owners of…(business name)
Write up interview questions or create your questionnaire
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