1. E-Publishing Webinar This is Your Brain on XML: Why Publishers Should Care About the XML Revolution Digital publications made easy

2. Introductions Presenters Jason Malley, Executive Editor at PMPH USA and Sriram Somanchi, Chief Software Architect, Emantras Moderators Michael Medina, Director of Business Development, STM Markets, Emantras and Joseph Hefta, Business development Manager, Publishing and Academic Markets, Emantras Digital publications made easy

3. Purpose and Goals - To develop a working understanding of XML: - what it is - why it is useful and important - how to take advantage of it in your publishing enterprise Digital publications made easy

4. Assumptions No technical background required. Participants are interesting in learning more about XML as it pertains to book and journal publishing. That most of the publishing we do is fundamentally a digital enterprise, except for the final product. Digital publications made easy

5. If you’re brain were on XML, you could… - Communicate directly w/ someone else’s brain (Vulcan mind meld)‏ - Be extremely organized - Pull up ANY memories, images, conversations and reformat and recall at any level of specificity - Tag thoughts, people, and ideas - Create an instant highlight reel of desired information - Subscribe to other peoples accounts of similar situations Digital publications made easy

6. What is XML? -XML stands for Extensible Markup Language. -It's a way of describing the attributes of your content with plain- text tags. Example: One I Love XML Jason Malley blah de blah blah blah... Digital publications made easy

7. How is XML different from HTML? HTML tags content for display. XML tags content for attributes. Digital publications made easy

8. Why do I care about XML? -XML makes your content easy to Store Transport Display in multiple ways Deploy across multiple platforms Preserves structure and meaning of your content Reach new audiences (introduce existing customers to new related content / reach new users with various accessibility and distribution options)‏ Digital publications made easy

9. Why do I care about XML? Digital publications made easy

10. XML Repurpose Example Original XML Publication Custom Print CD Subscribe Search Online BE F H G A C D B Digital publications made easy

11. WIFM Mid-to-Small Sized Publishers -Convert content faster -Distribute titles quicker -Reach new audiences -Create communities around properties -Interact with readers -Maintain captive audiences, create loyalty Digital publications made easy

12. Where do I get XML? Very often you can get your XML-tagged content from your compositor at little or no cost. Ask your comp. XML can be extracted by conversion services companies at relatively low cost from high-resolution PDFs. Digital publications made easy

13. What Do I Do With XML Once I Get It? Digital publications made easy Publish! You'll need a reader.

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15. Examples Custom publishing Transition to digital Digital publications made easy

16. Resources Talk to your comp. Be sure to get Word, PDF, and XML. AAP, AAUP, PSP, etc. Talk to eachother. Share workflows, vendor recommendations. For an XML tagging tutorial, see http://www.w3schools.com/xml/ Digital publications made easy

17. More information http://publishing.emantras.com http://www.emantras.com Digital publications made easy

18. Thank You Digital publications made easy