1. PEMBRIDGE NESTA and Scotland’s Futures Forum 3rd September 07 The Creative Industries in Scotland: A time of change hugh.mason@pembridge.net www.pembridge.net

2. PEMBRIDGE Meet some creatives

3. PEMBRIDGE Most Creative Industries SMEs do not seem to have commercial goals. Eg, in this recent survey of regional film and TV firms, >80% have no commercial goal. They are simply not on the agenda of economic growth “It’s growth, Jim, but not as we know it”

4. PEMBRIDGE Lesson 1: be clear what ‘growth’ means Doing great work? Cultural Wealth Work focus Building a better world? Social Wealth Workplace focus Making money? Economic Wealth Market focus Perhaps 5% of SMEs

5. PEMBRIDGE Creating Economic Wealth Art Science £ Products & Services CultureResearch Innovation Creative Industry

6. PEMBRIDGE Lesson 2: It’s all about IP Art Science Aesthetic Technical

7. PEMBRIDGE So how to support growth? Starting at the bottom The Comfort Zone The Uncomfortable Journey

8. PEMBRIDGE Lesson 3: go with the survivors Turnover Band Number of SMEs

9. PEMBRIDGE VALUE REALISORS Ready for payback ACQUIRERS Hungry to buy VALUE CREATORS Set for growth VALUE GROWERS Making the journey UNSOPHISTICATED Hobbyists, Clubs Maturity High Medium Low Small Medium Large Size Climbing the stairway to heaven

10. PEMBRIDGE Stand – a Scottish success story Balanced Team Clear commercial vision Ambition to build value Award winning creative Solid client base Don’t need cash to grow They wanted mentoring