1.  Bicycle Manufacturer Tire Proposal Katy Mounsey Sales Representative

2. Our Mission  We strive to provide the highest quality products and customer service with the goal of creating lifelong Maxxis customers. Anchored by a strong commitment to our values, we form close partnerships with our stakeholders, and together we work to consistently exceed our customer’s expectations.

3. Entry Level Bikes  Trust that the tires will take them through all terrains  First time- not sure how all mountain bikes work  Satisfaction can further their interest

4. Primary Target Market  Ages 15-30  looking to start riding for the first time  Want a fun, safe experience  Time to build customer loyalty for a lifetime

5. Secondary Target Market  Ages 40-55  Adults wanting to start riding again  Want a safe and predictable bike  Fun activity for them to do in their busy lives

6. Our Tires  Monorail  Medusa

7. Monorail

8. FeatureBenefit Micro ramped centerGood for grabbing rough/sandy surfaces Stability barsMinimizes rolling Widely spaced mid knobsSheds mud C-shaped knobsProduces cornering predictability

9. Medusa

10. FeatureBenefit Spiked tread patternBetter traction through mud Widely spaced treadResists packing/sheds mud while moving Low profile (small height)Lightweight- cuts through loose terrain

11. Our Competitors  Panaracer  Nokian  Geax  Our competitive advantage: Better quality for the price  Manufacturing world class tires since 1967

12. Advantages  3 common benefits:  eXCeption Series  LUST  UST

13. eXCeption Series  High TPI (threads per inch)/ special compound configuration  Lightweight advantages/great traction

14. LUST  Lightweight Ultimate Sidewall Technology  Casing covered in lightweight material/rubber compound  Excellent air retention  Sidewall puncture resistance

15. UST  Universal Standard for Tubeless  Inflation causes unique square bead to lock into place  Uninterrupted air retention

16. Pricing  26 x 2.10  Monorail: $55  Medusa: $59  High end tires  Prices reflect quality of our products

17. Monorail Invoice CategoryCost Tires ($55 x 1000 units)$55,000 Volume Discount (- 10%)$5,500 Subtotal$49,500 Tax (8%)$3,960 Total$53,460

18. Medusa Invoice CategoryCost Tires ($59 x 1000 units)$59,000 Volume Discount (- 10%)$5,900 Subtotal$53,100 Tax (8%)$4,248 Total$57,348

19. Volume Discount Volume (units)Discount 1000-200010% 2000-300012% 3000-400014% 4000-500016% 5000 and above18%

20. Timeline  After order is processed- up to 2 weeks to receive tires  Can have tires reshipped after a certain predetermined time period  Last minute shipments possible

21. Warranty  Warranty applies to every original retail purchaser  Maxxis will replace defective tires with a comparable Maxxis brand tire  Limited Warranty doesn’t apply to improper operation/maintenance

22. Customer Reviews  “these guys have been making bike tires for us mountain bikers for years. I would’nt ride anything else on them” Monorail  ”Fast rolling, no 'burps', long life, great grip surprisingly even in wetish conditions, this year ran it all year even in winter” Medusa  “They’re excellent all around tires. sheds mud like magic, handles wet logs and rocks pretty well, takes corners like a high end product. A+”

23. Other Products  Zoom Sport Shirt ($29)  T-Shirts ($8-$18)  Caps & Hats ($5-$15)

24. Questions?  Contact Information  katymounsey@maxxis.net katymounsey@maxxis.net  800-4-MAXXIS  Extension: 555