2. Elements of Design AGSC 363 Floral Design

3. Line Visual path that the eye follows to produce motion Use of materials is important helping to create.. – Severe/soft – Masculine/feminine – Gentle/strength – Definition – Focal Point

4. Line… All of these concepts can be obtained by the use of foliage, flowers, and non- vegetative materials

5. Form The shape or contour of individual components in a design Unity and harmony with surroundings, container, etc.

6. Space Referring to open areas around the components used, flowers, foliage, etc. Negative Positive

7. Negative Space Open space What makes this design have negative space?

8. Positive Space Occupied Space What makes this design have positive space?

9. Negative or Positive???

10. Texture Physical surface qualities of plant materials Course/Fine Rough/Smooth Glossy/Dull Delicate /Harsh Affects sight, sound and other values Create interest with Complements the design

11. What type of texture?

12. Pattern “Enlarged Texture” Less likely perceived by touch Orderly and measurable arrangements of units

13. Color Visual response of the eye to various reflected wavelengths and pigments Historical Importance Unity/Harmony Provides Balance

14. Color… Provides… – Energy – Personality – Informal/Formal – Warmth/Coolness Affects… – Mood/Emotion – Personality – Atmosphere

15. Color Wheel Primary – blue, red, yellow Secondary – orange, green, violet Tertiary – Red-orange, red-violet, blue-green, blue-violet, yellow-green, yellow-orange – Primary color ALWAYS listed first

16. Color… Hue – Color ex: green, red, yellow, etc Tint – Add white to color ex: pink Shade – Add black to color ex: maroon Tone – Add gray to color Value – Lightness or darkness of color ex: pink to maroon

17. Color Combinations Monochromatic – One hue Analogous – Three or more hues in sequence from the color wheel

18. Color Combinations… Complementary – Opposites on color wheel – Ex: blue and yellow Split Complementary – Two colors to either side of complementary color – Ex: violet and yellow

19. Color Combinations… Triad – Three equally spaced hues on the wheel Polychromatic – Many different hues

20. Color Combinations… Achromatic – Neutral colors

21. Size Measurement of amount of space that something occupies Considerations… – Container – Accessories – Materials – Price – Value

22. Review the Elements of Design… What are the elements? – Line, Form, Space, Texture, Pattern, Color, Size How would you use the elements? What are some uses of lines? Difference between pattern and texture. List some color combinations. – Monochromatic, analogous, complementary, etc.

23. Tomorrow… Review what we discussed today, the elements of design Apply what was learned by designing a round design

24. References www.aboutflowers.com www.florists.ftd.com Flowers: Creative Design – James L. Johnson, William J. McKinley, Jr., M. “Buddy” Benz