1. Strategic Management: Square Group of Company in Bangladesh
Rajibul Ratul University of Science and Technology Beijing,
Beijing, China

2. Square Group of Company in Bangladesh
SQUARE today symbolizes a name – a state of mind.
Founded in 1958 by Dr. Samson H. Chowdhury
And Started with Pharmaceuticals Business at the beginning period
Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985.
and is now on its way to becoming a high performance global player.

3. Developmet Time Line
1958 : 
Debut of Square Pharma as a Partnership Firm.
1964 : 
Converted into a Private Limited Company.
1974 : 
Technical Collaboration with Janssen Pharmaceutical, Belgium, a subsidiary of Johnson and Johnson International, USA.
1982 : 
Licensing Agreement signed with F. Hoffmann-La Roche Ltd., Switzerland.
1985 : 
Achieved first position in the Pharmaceutical Market of Bangladesh among all national and multinational companies.
1987 : 
Pioneer in pharmaceutical export from Bangladesh.
1997 : 
Won the National Export trophy for exporting pharmaceuticals.

4. They want to extend their business…
What should they do now???
Problems
They want to extend their business…

5. Decisions? They want to extend their business………..
Start Medical service unit (Build up a Hospital )
Textile Unit

6. SWOT Analysis: Hospital
Strengths
Pharmaceuticals
Familiarity
Weaknesses
Dependent on Doctors
Dependent on Patients
Opportunities
No good Private Hospital in BD
Huge Market
Threats
No available Doctors
Poor People

7. Porter’s five forces: Textile
5. Intensity of Rivalry
Threats of New Entrants 1.
3. Bargaining Power of Buyers
Threats of Substitutes 4.
2. Bargaining Power of Suppliers
>International Buyers
>Hot Cake Business
Growing companies but not so strong
> Mainly China
> Big Industry in BD
> Good reputation of payment (BD)
Lower Labour cost
>Not so many big industries in Country
>India, China, Vietman

8. SWOT Analysis: Textile
Fully different sector
Big Investment Capability
Popularity in the world market
Row materials – China
GSP facilities of Bd
Growing many Industries
Dependent on China
International Industries

9. What They Did.....

10. Buyers/Customers
Its main customers are GAP in the USA, Marks & Spencer, George, Mackay's, Littlewoods and Jeff & Co in the UK, H&M in Sweden, Mango and Zara in Spain, and Auchan and Camaieu in France.

11. Was it Right or Wrong Decision???
1997 : 
Won the National Export trophy for exporting pharmaceuticals. : 
Debut of SQUARE  Textiles Ltd.
1998 : 
Second Unit of SQUARE  Textile Ltd. is established.
Agro-chemicals & Veterinary Products Division on SQUARE  Pharma starts its operation.
2000 : 
SQUARE   Spinnings Ltd. starts its Journey.
2001 : 
SQUARE   Knit Fabrics Ltd. is established.
SQUARE  Fashions Ltd. starts its operation.
US Fda/UK MCA standard new pharmaceutical factory goes into operation built under the supervision of Bovis Lend Lease, UK.
SQUARE  Consumer Products Ltd. Started its operation.
SQUARE  InformatiX Established.
SQUARE  Hospitals Ltd. Incorporated.
2003 : 
Management Agreement with Bumrungrad Hospital International of Thailand for the management of SQUARE  Hospitals Ltd.

12. Time and situation is the vital factor in Strategic Management