1. 1 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann International Business Track Chair Dr. Ulrich Kampffmeyer IBT@DMSEXPO

2. 2 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann The Future of the Industry 10:10h-11:00h The Future of the Workplace 11:00h-12:15h The Future of the Information Society 12:15h-13:00h

3. 3 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann The Future of the Industry The impact of cloud, mobile & bigdataThe impact of cloud, mobile & bigdata The shift from ECM to EIM and Social BusinessThe shift from ECM to EIM and Social Business Ubiquitous computing, the rise of the tablet, new major operating systems, the role of the channel, global services vs. integration partnersUbiquitous computing, the rise of the tablet, new major operating systems, the role of the channel, global services vs. integration partners SaaS vs. on-premise strategiesSaaS vs. on-premise strategies Size and trends based on new survey and studiesSize and trends based on new survey and studies

4. 4 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann The Future of the Industry Bullet points: 3 dimensions: Content, Process, and Participation Management3 dimensions: Content, Process, and Participation Management Make or buyMake or buy Deeper and broader Participation ManagementDeeper and broader Participation Management Spend more time on small innovatorsSpend more time on small innovators Consumerisation of ITConsumerisation of IT

5. 5 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann The Future of the Workplace Different views for the office in the coming 10 to 20 years. It is no longer about the paperless office but about New forms of collaboration and communication, work from home and en routeNew forms of collaboration and communication, work from home and en route The fate of email and other old technologiesThe fate of email and other old technologies New technologies that will provide new chances and challenges.New technologies that will provide new chances and challenges. We need to find a new definition of what is work in the future – will our labor saved completely by automation?

6. 6 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann The Future of the Workplace Bullet points: Successful mobile and social workplaceSuccessful mobile and social workplace Design content applications to maximize user adoptionDesign content applications to maximize user adoption Capture = multi-dimensional, distributed on-ramp for all contentCapture = multi-dimensional, distributed on-ramp for all content The critical success factor is better informationThe critical success factor is better information Disruptive trends have changed the future workplaceDisruptive trends have changed the future workplace Focus on business metrics not IT metricsFocus on business metrics not IT metrics Tools are there, employees mindset is there – is there a strategy?Tools are there, employees mindset is there – is there a strategy?

7. 7 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann The Future of the Information Society After 50 years of computing technology we have not arrived in the information society so far: Privacy and information protectionPrivacy and information protection Spying and chinese wallsSpying and chinese walls Dependency on the correctness and availability of informationDependency on the correctness and availability of information Changes in human behavior and even in our genetic settingChanges in human behavior and even in our genetic setting Is this all owed to technology change only? Is our generation fit for all these changes? Which responsibilities we have to adopt?

8. 8 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann The Future of the Information Society Bullet points: Technology will penetrate every aspect of our lifeTechnology will penetrate every aspect of our life Technology will come with positive and negative consequencesTechnology will come with positive and negative consequences New technologies, new opportunities, new risksNew technologies, new opportunities, new risks Limitations of ECM systemsLimitations of ECM systems Advantages of going "folder-less"Advantages of going "folder-less" Dynamic Content ManagementDynamic Content Management Our lives and society as a whole will be fundamentally changedOur lives and society as a whole will be fundamentally changed

9. 9 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann Participants:

10. 10 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann Andrew Graham Director Sales EMEA Over 20 years experience of working with end users and vendorsOver 20 years experience of working with end users and vendors Seasoned market observer and marketing practitionerSeasoned market observer and marketing practitioner Has worked closely with a number of enterprise-wide IT solutions such as ECM, Social Media, Information Management and CRMHas worked closely with a number of enterprise-wide IT solutions such as ECM, Social Media, Information Management and CRM Has led several major ECM vendors in EMEAHas led several major ECM vendors in EMEA Regular contributor to various information management and vertical industry eventsRegular contributor to various information management and vertical industry events

11. 11 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann AIIM International AIIM is the global community of information professionals. We provide the education, research and certification that information professionals need to manage and share information assets in an era of mobile, social, cloud and big data. AIIM has been an advocate and supporter of information professionals for nearly 70 years AIIM has been an advocate and supporter of information professionals for nearly 70 years.

12. 12 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann Richard Medina Co-Founder & Principal Consultant 20 years with Doculabs20 years with Doculabs In-depth knowledge of the content management, records management, infrastructure, social business, and mobility market spacesIn-depth knowledge of the content management, records management, infrastructure, social business, and mobility market spaces Helps clients define their requirements and identify the solutions that best meet their business requirementsHelps clients define their requirements and identify the solutions that best meet their business requirements Works with clients to develop information lifecycle management strategiesWorks with clients to develop information lifecycle management strategies Has consulted for international organizations in a wide range of industries, including financial services, insurance, communications, and utility industries, as well as for government organizationsHas consulted for international organizations in a wide range of industries, including financial services, insurance, communications, and utility industries, as well as for government organizations

13. 13 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann Doculabs Doculabs is a strategic consulting firm specializing in the content and social technologies. It was founded on three simple principles: objective recommendations, analysis grounded by benchmark data and a specialization in content-based applications. Chicago-based Doculabs has established itself as the premier consultancy in the ECM market, engaged by most of the Fortune 100 over its 20 year history.

14. 14 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann Geert Kruiter VP Continental Europe Over 25 years of experience within the IT/software sectorOver 25 years of experience within the IT/software sector 12 years intensive experience of facilitating Mergers & Acquisitions (M&A) for clients, since joining Document Boss12 years intensive experience of facilitating Mergers & Acquisitions (M&A) for clients, since joining Document Boss Assists European clients with their M&A and exit goals which includes cross border transactions as well as negotiations with US companies.Assists European clients with their M&A and exit goals which includes cross border transactions as well as negotiations with US companies. Accumulated extensive knowledge and insight into the IT and software industryAccumulated extensive knowledge and insight into the IT and software industry Particular expertise in running a business and improving company performanceParticular expertise in running a business and improving company performance

15. 15 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann Document Boss Document Boss is a M&A "deal- maker" for providers of software, hardware and services in the ECM, BPM and BPO sectors. Document Boss is established since 1999 as industry specialists for ECM, BPM & BPO providers. We have an unrivalled management experience (120+ years) with a global coverage with the worlds largest and most in-depth industry database (4,000+ profiled companies).

16. 16 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann Ulrich Leuthner Director Marketing ECM Leads the worldwide Brand and Category Marketing for the Enterprise Content Management business in IBMs Industry Solutions DivisionLeads the worldwide Brand and Category Marketing for the Enterprise Content Management business in IBMs Industry Solutions Division Responsibilities are Marketing Strategy, Positioning, Messaging, as well as Go To Market, and Awareness initiatives for the ECM PortfolioResponsibilities are Marketing Strategy, Positioning, Messaging, as well as Go To Market, and Awareness initiatives for the ECM Portfolio Joined IBM with the acquisition of FileNet Corp. in 2006 (FileNet since 1995)Joined IBM with the acquisition of FileNet Corp. in 2006 (FileNet since 1995) Held various Management roles in Sales and Marketing in Europe and the US, including Regional Product Marketing for Central Europe, and Director of worldwide Product MarketingHeld various Management roles in Sales and Marketing in Europe and the US, including Regional Product Marketing for Central Europe, and Director of worldwide Product Marketing

17. 17 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim HartmannIBM IBM ECM solutions deliver content in context to fully harness its potential. These industry-specific solutions can capture, activate, share, analyze and govern unstructured data to lower costs and risk while improving efficiency. As the volume of content continues to rise, organizations struggle to use it effectively. Seventy-three percent of CEOs are making significant investments in their organizations ability to draw meaningful customer insights from available data. IBM ECM provides a way to discover the content, recognize its value, then act on it for better business insight and outcomes.

18. 18 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann Cheryl McKinnon Principal analyst Covers enterprise content management (ECM), records management, information governance, and e-discovery.Covers enterprise content management (ECM), records management, information governance, and e-discovery. Brings a broad perspective to this role, with deep experience in many areas, including ECM, social media, collaboration, and standardsBrings a broad perspective to this role, with deep experience in many areas, including ECM, social media, collaboration, and standards Founded Candy Strategies Inc., where she provided advisory services to public and private sector clientsFounded Candy Strategies Inc., where she provided advisory services to public and private sector clients Has served as VP of marketing for AIIM, Chief Marketing Officer of Nuxeo, and has held senior management roles with OpenText and HummingbirdHas served as VP of marketing for AIIM, Chief Marketing Officer of Nuxeo, and has held senior management roles with OpenText and Hummingbird

19. 19 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow. Forrester Research Forrester Research (Nasdaq: FORR) is a global research and

20. 20 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann Pamela Doyle Director Responsible for forming and driving key imaging industry relationships as the worldwide spokesperson for FujitsuResponsible for forming and driving key imaging industry relationships as the worldwide spokesperson for Fujitsu Frequently shares her imaging experience at numerous events, including global conferences such as AIIM, JIIMA, and ARMAFrequently shares her imaging experience at numerous events, including global conferences such as AIIM, JIIMA, and ARMA Forthright style, a compelling market vision and a solid technical background.Forthright style, a compelling market vision and a solid technical background. Currently serves as chairperson for the TWAIN Working Group and is an AIIM Ambassador.Currently serves as chairperson for the TWAIN Working Group and is an AIIM Ambassador. AIIM Awards Education and Distinguished ServiceAIIM Awards Education and Distinguished Service

21. 21 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann established leader in the Document Imaging industry, delivering innovative scanning solutions and services that enable our customers to solve critical business productivity issues and streamline operations. Fujitsu provides cutting-edge document capture solutions for business and personal environments, backed by a comprehensive portfolio of service and support programs in the workgroup, departmental, and production-level scanner categories. Fujitsu scanners deliver speed, image quality, paper handling, along with easy integration and compatibility with over 200 document imaging applications. Fujitsu Fujitsu Computer Products of America, Inc. (FCPA) is an

22. 22 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann Miika Mäkitalo CEO Responsibility for ensuring the strategy, goals, targets and plans are carried out within M-FilesResponsibility for ensuring the strategy, goals, targets and plans are carried out within M-Files Manages finance, administration, legal affair and human resource activitiesManages finance, administration, legal affair and human resource activities Has been working in Governmental Agencies for ten yearsHas been working in Governmental Agencies for ten years Served as Transport Director in the Finnish Transport Agency, having responsibility e.g. on large national IT systems and projects, creating and executing several strategiesServed as Transport Director in the Finnish Transport Agency, having responsibility e.g. on large national IT systems and projects, creating and executing several strategies Was head of a department in the Finnish Rail AdministrationWas head of a department in the Finnish Rail Administration

23. 23 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann M-Files M-Files enterprise content management (ECM) solutions transform how businesses manage, secure and share information with a unique metadata-powered approach that organizes and processes content based on what it is, rather than where it resides. Thousands of businesses in over 100 countries use M-Files on-premise, in the cloud or in hybrid environments to improve productivity and quality, and to ensure compliance with industry regulations and standards, including companies such as SAS, Elekta and EADS.

24. 24 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann Lubor Ptacek VP of Strategic Marketing Joined OpenText in 2008Joined OpenText in 2008 Responsible for corporate messaging and thought leadershipResponsible for corporate messaging and thought leadership Worked at EMC, Documentum, Vignette, and NovellWorked at EMC, Documentum, Vignette, and Novell Serves on the Board of Directors for the Association for Intelligent Information Management (AIIM)Serves on the Board of Directors for the Association for Intelligent Information Management (AIIM) Regular blogger (www.luborp.com), frequently quoted in the media and a sought- after public speaker and can be followed on Twitter as @lptacek.Regular blogger (www.luborp.com), frequently quoted in the media and a sought- after public speaker and can be followed on Twitter as @lptacek.

25. 25 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann OpenText OpenText provides Enterprise Information Management software that helps companies of all sizes and industries to manage, secure and leverage their unstructured business information, either in their data center or in the cloud. Over 50,000 companies already use OpenText solutions to unleash the power of their information. To learn more about OpenText (NASDAQ: OTEX; TSX: OTC), please visit: www.opentext.com.

26. 26 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann The Future of the Industry The Future of the Industry Chair Dr. Ulrich Kampffmeyer

27. 27 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann Andrew Graham Future of the Information management The new era of a systems of engagement

28. 28 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann Cheryl McKinnon ECM in an Era of Digital Disruption ECM Vendors are under pressure from the forces of SaaS applications, mobile users and growing customer demand for agile platforms. Understand how vendors are responding to this new market reality.

29. 29 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann Richard Medina The Future is Participation Management Deeper and broader Participation Management (versus Content and Process Management) is the most important industry trend today, and there are several important emerging Best and Worst Practices for how to incorporate the new technologies and pursue the new opportunities

30. 30 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann Geert Kruiter The role and impact of M&A on innovation Why on-going consolidation is good for the ECM users and should not impact todays decision in doing business with small and innovative vendors

31. BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann 31 Andrew Graham Director Sales EMEA AIIM www.aiim.org Dr. Ulrich Kampffmeyer Geschäftsführer www.project- consult.com PROJECT CONSULT Cheryl McKinnon Principal analyst Forrester www.forrester.com Geert Kruiter VP Continental Europe Document Boss www.documentboss.com DMS EXPO International Business Track The Future of the Industry Richard Medina Co-Founder and Principal Consultant Doculabs www.doculabs.com Ulrich Leuthner Director Marketing IBM www.ibm.com Pamela Doyle Director Fujitsu us.fujitsu.com/fcpa