1. Miika Mäkitalo
CEO
Dynamic Content Management Managing Information by "What" it is vs. "Where" it's Stored

2. Dynamic Content Management Managing Information by "What" it is vs
Dynamic Content Management Managing Information by "What" it is vs. "Where" it's Stored
Miika Mäkitalo, CEO of M-Files Corporation
DMS Expo 2013
September 26th, 2013

3. The Evolution of the ECM Market
Digitizing paper hasn't solved challenges
Paper problems are now digital
Information amount and complexity is increasing
ECM solutions still rely on the folder-based paradigm from the 1980s
Dynamic Content Management offers a better approach
More precise and flexible: "what vs. where"
Brings structure to unstructured content
End-users praise the approach

4. With Folders It's Not So Easy…Where Is It?
Quotation for Architectural Planning
ESTT Corporation
Hospital Expansion Project
v11 FINAL.doc
Y:\
ADMINISTRATION
PROJECT
CUSTOMER
PRODUCT
AGREEMENT
QUOTATION
QUOTATIONS
AGREEMENTS
Which folder?

5. What is Dynamic Content Management?
Information is organized, processed and managed by…
"What" it is
Proposal
rather than
"Where" it is stored

6. Take the iPhone…
Music on the iPhone doesn't get put it in a music folder. The device just knows it's music, and it shows up where and when it's needed, by song, artist, album, genre, decade, playlist, etc.
For a simple and popular example of how this approach is intuitive and massively popular, consider the iPhone…
When you put music on an iPhone you don’t store it in a music folder, the device just knows it's music, and music then shows up where it's expected. And it shows up organized the way it's needed, by artist, album, genre, etc.
This is metadata-driven organization and navigation in practice. It's simple and effective and precise.
Imagine storing music in folders, does it go in the artist folder, the rock folder, or the 1980s folder?

7. Dynamic Content Management: A Superior Approach
Transforms how businesses manage, secure and share information by organizing content based on what it is, not where it resides
Search for and access information by any of its properties (metadata) - not by which folder it's in
By customer, project, date, status, author, etc…
Information appears to users dynamically in virtual folders based on search criteria

8. Dynamic Content Management: A Superior Approach
Quick access to precise information
Find the right information instantly while ensuring the same document version is available to all users without creating different copies
Access information with any device
Putting your business at the center of information = better decisions
Create relationships to other documents, processes, team members and projects
"Content in context" approach provides insight into all aspects of the business each document and object is related to

9. Thank You!