1. Mobile web vs apps compared

2. Pro's of mobile web Accessible through any browser Doesn't require app download Load page by page Good for SEO Will have access to some core functionality

3. Pro's of mobile app Access to core phone functionality Can run in background Faster to load once downloaded Icon sits on home screen Can be found in app stores Fast response to user interaction Can handle more complex calculations/functionality Can send notifications to device

4. Summary Mobile webMobile apps Accessible through any browser Doesn't require app download Load page by page Good for SEO Will have access to some core functionality Access to core phone functionality Can run in background Faster to load once downloaded Icon sits on home screen Can be found in app stores Fast response to user interaction Can handle more complex calculations/functionality Can send notifications to device

5. Fin This was an experiment in using iCloud Keynote by Simon Small