1. Contrast Repetition Alignment Proximity

7. Contrast through size of implied text blocks.

8. Contrast with Shape

9. The Color Wheel

10. Colors next to each other on the wheel are called “analogous” and will look good together.

11. Colors opposite to each other on the wheel are called “complementary” and will provide maximum contrast.

12. Poor Contrast This would be very hard to look at for a long period of time. Good Contrast, This would technically work, but (on a personal note) still doesn’t look great. Kind of Christmas-like, but technically the contrast is there. Poor contrast. Consult your color wheel if your own eye can’t see how poor this looks!

14. Orange + Blue = Complementary (Contrast Well) Orange + Green = Analogous (Blend Well) Color Palette

15. Lots of High Contrast but Also Excellent...

16. REPETITION

18. Repetition Creates Unity and Allows for Contrast

20. When switching between pages on a site or brochure... these repetitive elements should carry over.

23. 7-8 different colors for no reason Some title/headings all caps– some not Underline can’t decide how far it wants to extend past words Poor Repetition

27. Slightly Chaotic Proximity To Create Mood

28. Very Orderly Proximity To Create Mood

36. Text too close to phone Move phone down a bit Text also too close Awkward, uneven space Move step #5 down away from phone and to fill uneven space