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Published byBertha Tate Modified over 9 years ago
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A SOLUTION FOR THE 60+ AUDIENCE ENHANCING THE CELL COMMUNICATION EXPERIENCE AT HOME The Clear Communicator Nicole Bankhead Meg Haley John Short Eric Whitney
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The 60+ audience feels frustrated by their current mobile phone technology and services Phone reception is not reliable where they need it Solution: Provide the convenience that cell phones offer with the reliability of a landline 85.4 % do not want to replace landline phones Favorites Features: caller ID, speakerphone, long term telephone number Want simplicity – the mobile phone is convenient to be reached on the go, versus being a source of entertainment x Situation:
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The Clear Communicator Solution Transfers Calls – Calls to mobile number ring to landline (unique ring) when at home & phone is docked –acts as call forwarding Enhances Reception – Mobile signal is boosted in the home Additional Landline Features– Speakerphone, caller ID, mute/hold, multiple receivers at one time Space-Saving – Can be mounted on your wall to reduce space Reduces Clutter - Connects between landline & phone jack, minimizing wires Compatible: Fits all Nokia phones from September 2009-Present
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Clear Communicator: The Right Choice Disruptive Price With No Recurring Fees Cost To Customer: $69.99 per unit Key Assumption: Partnership with providers for boosting signal reception strength No Recurring Revenue – Additional monthly charge from carriers to be zero or minimal (~$2/month) Additional Benefit To Nokia: Drives new mobile handset sales Better Than Existing Alternatives XLink: Eliminates home phone number undesirable to target segment XLink Femtocells: Boosts signal, but does not simplify product. High price, additional monthly fees, does not enhance landline features (speakerphone, caller ID, etc) Summary 60+ consumer wants their landline but also likes mobile phone for convenience and for when away from the home The Clear Communicator combines the features of consumers’ mobile phones with the landline that they trust
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