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A SOLUTION FOR THE 60+ AUDIENCE ENHANCING THE CELL COMMUNICATION EXPERIENCE AT HOME The Clear Communicator Nicole Bankhead Meg Haley John Short Eric Whitney.

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Presentation on theme: "A SOLUTION FOR THE 60+ AUDIENCE ENHANCING THE CELL COMMUNICATION EXPERIENCE AT HOME The Clear Communicator Nicole Bankhead Meg Haley John Short Eric Whitney."— Presentation transcript:

1 A SOLUTION FOR THE 60+ AUDIENCE ENHANCING THE CELL COMMUNICATION EXPERIENCE AT HOME The Clear Communicator Nicole Bankhead Meg Haley John Short Eric Whitney

2 The 60+ audience feels frustrated by their current mobile phone technology and services Phone reception is not reliable where they need it Solution: Provide the convenience that cell phones offer with the reliability of a landline 85.4 % do not want to replace landline phones Favorites Features: caller ID, speakerphone, long term telephone number Want simplicity – the mobile phone is convenient to be reached on the go, versus being a source of entertainment x Situation:

3 The Clear Communicator Solution  Transfers Calls – Calls to mobile number ring to landline (unique ring) when at home & phone is docked –acts as call forwarding  Enhances Reception – Mobile signal is boosted in the home  Additional Landline Features– Speakerphone, caller ID, mute/hold, multiple receivers at one time  Space-Saving – Can be mounted on your wall to reduce space  Reduces Clutter - Connects between landline & phone jack, minimizing wires  Compatible: Fits all Nokia phones from September 2009-Present

4 Clear Communicator: The Right Choice  Disruptive Price With No Recurring Fees  Cost To Customer: $69.99 per unit  Key Assumption: Partnership with providers for boosting signal reception strength  No Recurring Revenue – Additional monthly charge from carriers to be zero or minimal (~$2/month)  Additional Benefit To Nokia: Drives new mobile handset sales  Better Than Existing Alternatives  XLink: Eliminates home phone number  undesirable to target segment XLink  Femtocells: Boosts signal, but does not simplify product. High price, additional monthly fees, does not enhance landline features (speakerphone, caller ID, etc)  Summary  60+ consumer wants their landline but also likes mobile phone for convenience and for when away from the home  The Clear Communicator combines the features of consumers’ mobile phones with the landline that they trust


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