1. Copyright 2015, Women’s Leadership Coaching Inc. 1 This presentation is available at: BeLeaderly.com/sep1

2. Copyright 2015, Women’s Leadership Coaching Inc. 2 LEADERSHIP BRAND

3. Copyright 2015, Women’s Leadership Coaching Inc. 3 - G ENERAL M ANAGER, S OFTWARE I NDUSTRY “Be famous for something! Know what is your claim to fame.”

4. Copyright 2015, Women’s Leadership Coaching Inc. 4 Who do you know who has branded themself well?

5. Copyright 2015, Women’s Leadership Coaching Inc. 5 The 3 essential elements for a great personal brand

6. Copyright 2015, Women’s Leadership Coaching Inc. 6 Your ideal career niche What are you passionate about? What does your company/ industry need and value? What are your skills and talents?

7. Copyright 2015, Women’s Leadership Coaching Inc. 7 EXERCISE: What is your ideal career niche?

8. Copyright 2015, Women’s Leadership Coaching Inc. 8 Your ideal career niche What are you passionate about? What does your company/ industry need and value? What are your skills and talents?

9. Copyright 2015, Women’s Leadership Coaching Inc. 9 “Be authentic about your own leadership style. Don’t try to change it. Own it. Communicate it. Put a value on it. Put a brand on it.” - D R. R OHINI A NAND, SVP, G LOBAL C HIEF D IVERSITY O FFICER, S ODEXO

10. Copyright 2015, Women’s Leadership Coaching Inc. 10 “I'd like to believe that I'm known as one who identifies, nurtures, and catalyzes talent, that gets things done with both courage and compassion.” C LAIRE B ABINEAUX -F ONTENOT, SVP & C HIEF T AX O FFICER, W AL -M ART

11. Copyright 2015, Women’s Leadership Coaching Inc. 11 Financial Analyst The change agent Program Director Go-to person for corporate strategy

12. Copyright 2015, Women’s Leadership Coaching Inc. 12 “Make your brand scalable.” -K RISTA T HOMAS, VP M ARKETING, F AN A PPZ

13. Copyright 2015, Women’s Leadership Coaching Inc. 13 Ask yourself: Where do I want to be in 2 years? In 5 years? What brand do I need to become known for now, in order to get there?

14. Copyright 2015, Women’s Leadership Coaching Inc. 14 Your brand must evolve as you develop your career Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person. Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Fixer. Turnaround architect. Intrapreneur. Senior-level brands Visionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet leader. Delivers results.

15. Copyright 2015, Women’s Leadership Coaching Inc. 15 EXERCISE: What is your personal brand statement?

16. Copyright 2015, Women’s Leadership Coaching Inc. 16 “When I'm in the throes of a difficult decision, I often go back to that (brand) statement, and test my reaction to the situation by the statement. Does my reaction measure up to who it is that I represent myself to be? There have been moments in which I was going to pursue a course that was not particularly courageous but was expedient; and I realized that that was not what I stand for. I regrouped and refocused and proceeded in a way that was more courageous.” - C LAIRE B ABINEAUX -F ONTENOT, SVP & C HIEF T AX O FFICER, W AL -M ART

17. Copyright 2015, Women’s Leadership Coaching Inc. 17 VISIBILITY

18. Copyright 2015, Women’s Leadership Coaching Inc. 18 Results = Reward + Recognition + Visibility

19. Copyright 2015, Women’s Leadership Coaching Inc. 19 3 Steps to Making Your Brand Visible 1. Work less 2. Work hard on the right projects 5%

20. Copyright 2015, Women’s Leadership Coaching Inc. 20 People who have outstanding careers get there with a reputation for delivering results

21. Copyright 2015, Women’s Leadership Coaching Inc. 21 People who have outstanding careers get there with a reputation for delivering results “Make something great happen. No one tells you to do it, but they appreciate the results.” - N INA B HATTI, P RINCIPAL S CIENTIST, H P L ABS

22. Copyright 2015, Women’s Leadership Coaching Inc. 22 Criteria for a Career-Defining Contribution:  Showcase your brand  Demonstrate your ability to deliver results  Directly support your organization’s strategic plan & goals  Improve the “bottom line”  Solve a big problem  Perform a specific, not general role (Technical track)  Expose you to a new department, function or client (Management track)  Push the cutting edge in your field of expertise  Special projects sponsored by key executives  Sharpen business acumen & leadership skills  Participate on special task forces and committees.

23. Copyright 2015, Women’s Leadership Coaching Inc. 23 EXERCISE: Identify possible career-defining contributions

24. Copyright 2015, Women’s Leadership Coaching Inc. 24 3 Steps to Making Your Brand Visible 1. Work less 2. Work hard on the right projects 3. Promote your accomplishments 5%

25. Copyright 2015, Women’s Leadership Coaching Inc. 25 How to Promote Accomplishments  Present in meetings. Invite leaders.  Send out a newsletter or regular status updates  Submit article to your organization’s newsletter  Write a blog, or paper for publication  Ask to be nominated for an award  Ask a colleague to “toot your horn”, and reciprocate  Speak on panels, and at conferences  Forward kudos emails with “FYI”.

26. Copyright 2015, Women’s Leadership Coaching Inc. 26 EXERCISE: Brainstorm ideas for promoting accomplishments

27. Copyright 2015, Women’s Leadership Coaching Inc. 27 3 Steps to Making Your Brand Visible 1. Work less 2. Work hard on the right projects 3. Promote your accomplishments 5%

28. Copyright 2015, Women’s Leadership Coaching Inc. 28

29. Copyright 2015, Women’s Leadership Coaching Inc. 29 SELF- LEADERSHIP

30. Copyright 2015, Women’s Leadership Coaching Inc. 30 The emerging leader’s quandary You can’t get a next-level job without leadership experience… But you can’t get the experience without the job.

31. Copyright 2015, Women’s Leadership Coaching Inc. 31 2 Principles of Self-Leadership: Confer Leadership Upon Yourself (Also known as: Take the Lead)

32. Copyright 2015, Women’s Leadership Coaching Inc. 32 To Confer Leadership Upon Yourself:  Don’t wait to for permission or an invitation to be a leader  Act under your own authority  Take the lead.

33. Copyright 2015, Women’s Leadership Coaching Inc. 33 2 Principles of Self-Leadership: Confer Leadership Upon Yourself (Also known as: Take the Lead) Act As If (Also known as: Promote Yourself)

34. Copyright 2015, Women’s Leadership Coaching Inc. 34 To Act As If:  Challenge yourself to demonstrate the competencies of the next job you would like to be in.  “Act As If” you are already there.

35. Copyright 2015, Women’s Leadership Coaching Inc. 35 EXERCISE: What will you do differently, when you:  Confer leadership upon yourself, and  “Act As If”?

36. Copyright 2015, Women’s Leadership Coaching Inc. 36 PERSONAL ACTION PLAN

37. Copyright 2015, Women’s Leadership Coaching Inc. 37 This presentation is available at: BeLeaderly.com/sep1

38. Copyright 2015, Women’s Leadership Coaching Inc. 38 CLOSING STATEMENT What is the most important thing you will take away from the workshop?

39. Copyright 2015, Women’s Leadership Coaching Inc. 39 People who have outstanding careers get there with a reputation for delivering results “There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company. Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.”

40. Copyright 2015, Women’s Leadership Coaching Inc. 40 www.WomensLeadershipCoaching.com We help women create a roadmap into leadership positions in business.