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Goals & Objectives PAUL CLARK NONPROFIT RESOURCE CENTER 23@ 4 SERIES
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Today Objectives – er, Goals …no, maybe…? Make difference clear How to determine Make them SMART
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By (short) Definition Goals – long-term Objectives – concrete attainments
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Remember this way… OBJECT ives GO als Medal Winner Hit Target more than Not
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Comparison GOALS are: Broad Ideal Outcome Abstract OBJECTIVES are: Narrow Precise steps Concrete
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Think S.M.A.R.T.
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Archery as an analogy Specific What is the desired result? Who What When Why How
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Measurable How can you quantify (numerically or descriptively) completion? How can you measure progress?
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Achievable What skills are needed? What resources are necessary? How does the environment impact goal achievement? Does the goal require the right amount of effort?
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Relevant Is the goal in alignment with the overall mission or strategy?
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Time-bound What is the deadline? Is the deadline realistic?
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Goals without objectives
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Tips for writing good goals & objectives Tie G&O to need statement Include relevant people Allow plenty time Don’t confuse Os for methods Measure or don’t include
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Resources Storytelling for Grantseekers, Second Edition, Cheryl A. Clarke Winning Grants, Step by Step, Third Edition, Mim Carlson and Tori O'Neal-McElrath, Grant Writing for Dummies, 4th Edition, Beverly A. Browning, Wiley, 2011 The Only Grant-Writing Book You’ll Ever Need by Ellen Karsh and Arlen Sue Fox. Grant Writing: A Complete Resource for Proposal Writers by Judy Tremore & Nancy Burke Smith Grant Writing DeMysteified by Mary Ann Payne
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Please fill out the Evaluation THANK YOU!
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