1. Business Cards Represent you and your company Project an organized, professional image o Eliminates the unprofessional and awkward scribbling of your name, address, and telephone number on whatever piece of paper you can find One of your best marketing opportunities

2. Business Card Basics To establish an identity and remain consistent, include the same company logo or symbol as your other business documents Type size is usually 12-14 points for key words and 8-10 points for telephone and fax numbers Vary the appearance of text by using bold, italics, or small caps

3. Business Card Basics Also continue to use the same typefaces and colors Usually a sans serif font is used so the characters are easier to read

4. Sans Serif vs. Serif Sans serif typeface - without a small stroke at the end of a character-“sans” is French for without - ex. Arial, Chicago, Comic, Optima Serif typeface - a small stroke at the end of a character – ex. Times, Trajan, Big Calson