1. Developing A Social Media Strategy John Castronova 140 characters at a time

2. Contents I am Proposing... (Objectives and Benefits) Importance of Social Media (Situation and Qualifications) The Problems Of Social Media (Situation) The Social Media Strategy (Methods and Objectives) Deliverables (Objectives) The End Result (Objectives and Benefits)

3. I am Proposing...

4. A Strategy to utilize social media to your advantage

5. I am Proposing... Attract new customers, stakeholders, investors. A Strategy to utilize social media to your advantage

6. I am Proposing... Attract new customers, stakeholders, investors. Keep current customers, stakeholders, and investors happy. A Strategy to utilize social media to your advantage

7. I am Proposing... Attract new customers, stakeholders, investors. Keep current customers, stakeholders, and investors happy. Use feedback effectively A Strategy to utilize social media to your advantage

8. Importance of Social Media

9. 92% Use Word of Mouth

10. Importance of Social Media 92% Use Word of Mouth 78% Trust Their Peers

11. Importance of Social Media 92% Use Word of Mouth 78% Trust Their Peers Transparency is Expected

12. Importance of Social Media 92% Use Word of Mouth 78% Trust Their Peers Transparency is Expected A change...

13. Importance of Social Media The Way People Get Information

14. Importance of Social Media They Don’t Trust You

15. Importance of Social Media

16. Television Periodicals Billboards Banners Television Periodicals Billboards Banners

17. Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

18. Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

19. Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

20. Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

21. Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

22. Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

23. Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

24. Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

25. Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

26. Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

27. Importance of Social Media Television Periodicals Billboards Banners Television Periodicals Billboards Banners

28. The Problems of Social Media

29. Overload

30. The Problems of Social Media Overload Exponentially Negative or Positive

31. The Problems of Social Media Overload Exponentially Negative or Positive Lack of Control

32. The Social Media Strategy Problems Overload Exponentially Negative or Positive Lack of Control Adaptations

33. The Social Media Strategy Problems Overload Exponentially Negative or Positive Lack of Control Adaptations Choose The Best Tools

34. The Social Media Strategy Problems Overload Exponentially Negative or Positive Lack of Control Adaptations Choose The Best Tools Handle the Negative and Enhance the Positive

35. The Social Media Strategy Problems Overload Exponentially Negative or Positive Lack of Control Adaptations Choose The Best Tools Handle the Negative and Enhance the Positive Don’t control the conversation. Enter it.

36. Deliverables List of Tools (startup and troubleshooting) Instructions Strategy Guide

37. The End Result Deliverables List of Tools (startup and troubleshooting) Instructions Strategy Guide Benefits Attract new customers, stakeholders, investors. Keep current customers, stakeholders, and investors happy. Use feedback effectively

38. ? Thank You