1. Leonardo da Vinci NEXT – Creativity And Innovation for Industries Training the experts: Creativity and Innovation Park Hotel Villa Marcello Giustinian, Marocco di Mogliano Veneto (TV), Italy, 17- 18 May, 2010 http://www.leonardonext.eu/

2. INTRODUCTION The challenge to strengthen competitiveness within the crisis is based on the ability of the companies and their contexts system to apply and implement innovative products and manufacturing processes. The ideation ability of manufacturing industries is not always successful in breaking “routine” paths and creating new products to meet needs not yet “discovered” by customers. AIMS INTRODUCTION and AIMS The training will be held in English Focusing methodologies, approaches and outcomes realized by the application of “creative approaches”. Identify the requirements needed to apply the creative methodologies to different contexts and environments. Plan future action plans in local contexts during the 6 days training. OUTPUT: New Shoes Today “Creativity” certification (only on completion of the full course)

3. Anne Helene Bijl - NEW SHOES TODAY Anne Heleen Bijl (Hengelo, Netherlands, 1956) The nature of her work varies: facilitating creative sessions, individual management coaching, leading conferences, interactive lectures, workshops in creative techniques, etc. In adition she guides many (international) companies to introduce an innovative, inspiring climate. She twice won the first prize in the European Congress for Creativity and Innovation. She published books and articles about the subject of creative thinking. Willem Stortelder - NEW SHOES TODAY Willem Stortelder; (Lichtenvoorde, Netherlands, 1958) switched from being a life long communication and marketing expert into a fulltime trainer and lecturer on creativity. Constantly reinventing himself, his lectures and highly interactive training sessions, he is living proof of his creed. 'When the individual taps into the creative power within, the organization they work for will naturally reap the benefits'. Co-founder of new shoes today, master in reducing risk aversion. Mike Van Der Vijver - MIND MEETING Mike van der Vijver worked for over a decade as an international conference interpreter, possibly sitting through more events than anybody in the Meeting Industry. His company was conceived when he started to focus his attention to the communication process beyond language translation: bridging the gap between people from different cultures. His understanding of the differences in perception between cultures has made Mike into what he is now, an intercultural consultant and trainer. Mike lives in both Neapels (Italy) and Zeist (the Netherlands). Co- founder of MindMeeting. THE TRAINERS PARTNERSHIP

4. WORKPLAN AND PARTICIPANTS SESSIONS FIRST training session: 25-26 March 2010 SECOND training session: 17-18 May 2010 THIRD training session: 30 September – 1 October 2010 GROUPS USERS: Companies and their staff INTERMEDIARIES: Service organisations, Training agencies EXPERTS: Junior and senior professionals

5. 9.00 9.10 10.30 10.45 12.30 14.00 15.30 15.45 17.30 Welcome and Introduction – Confindustria Veneto SIAV Block 1 Introducing programme and participants Proof of the pudding/getting connected Coffee Break Block 2Experts, Intermediaries, Users About ambition, expectations, goals and needs Lunch Break Block 3Understanding creation, innovation and change A creative mind (Chapters 1 and 2 of the book) Coffee Break Block 4Reducing Risk Aversion End of the first training day Every block ends with a download-moment. Every block can have an intervention on behalf of cultural aspects on the subject. PROGRAMME: The 25th of March 2010 - COMPLETED

6. PROGRAMME: The 26th of March 2010 - COMPLETED 9.00 9.10 10.30 10.45 12.30 14.00 15.30 15.45 17.30 Welcome and Introduction – Confindustria Veneto SIAV Block 1 The creative organisation Organising creativity Coffee Break Block 2Personal creative skills Lunch Break Block 3Case studies Coffee Break Block 4Business opportunities and creative challenges Homework for the next meeting; 3 or more concrete business opportunities to work on during the course, alone or with others from the group. Studying chapters 3,4,5,6 of the book. End of the second training day Every block ends with a download-moment. Every block can have an intervention on behalf of cultural aspects on the subject.

7. PROGRAMME - The 17th of May 2010 9.00 9.10 10.30 10.45 12.30 14.00 15.30 15.45 17.30 Welcome and Introduction – Confindustria Veneto SIAV Block 1 Exchange of business opportunities and plans Coffee Break Block 2Play the game of creativity (experience and understanding) Lunch Break Block 3The creative process (Chapters 3, 4 and 5 of the book) Coffee Break Block 4The creative process (Chapters 3, 4 and 5 of the book) End of the third training day Every block ends with a download-moment. Every block can have an intervention on behalf of cultural aspects on the subject.

8. PROGRAMME - The 18th of May 2010 9.00 9.10 10.30 10.45 12.30 14.00 15.30 15.45 17.30 Welcome and Introduction – Confindustria Veneto SIAV Block 1 Idea management (Chapter 6 of the book) Coffee Break Block 2Case studies Lunch Break Block 3Creativity at work, developing the business plans, yours and others’ Coffee Break Block 4Two brainstorms on concrete subjects. Exercise and result. Homework for the next meeting; ; implementation-start of your business plan. Studying ‘Creation Today’ from the book. Involve and invite one extra person for the meeting October 1. To spread the word and double the power. End of the fourth training day Every block ends with a download-moment. Every block can have an intervention on behalf of cultural aspects on the subject.

9. DRAFT PROGRAMME - The 30th of September 2010 9.00 9.10 10.30 10.45 12.30 14.00 15.30 15.45 17.30 Welcome and Introduction – Confindustria Veneto SIAV Block 1 Sharing experiences and learnings Coffee Break Block 2Co-creation, what does it mean? Lunch Break Block 3Creativity at work, developing business plans, yours and others’ Coffee Break Block 4Ways to meet creativity (Worldcafe, open Space, Wonderwalk and more) End of the fifth training day Every block ends with a download-moment. Every block can have an intervention on behalf of cultural aspects on the subject.

10. DRAFT PROGRAMME - The 1st of October 2010 9.00 9.10 10.30 10.45 12.30 14.00 15.30 15.45 17.30 Welcome and Introduction – Confindustria Veneto SIAV Block 1 Welcome to our extra-guests. Lecture “Creativity basics” by our new Experts Coffee Break Block 2Business cases, by our new experts Lunch Break Block 3Master classes by Anne Helene, Mike and Willem Coffee Break Block 4Certification A (theory and understanding) Little celebration. End of the sixth training day Every block ends with a download-moment. Every block can have an intervention on behalf of cultural aspects on the subject.

11. Extra Extra programme/ Specialists at word We would like to offer all participants an extra block on the evenings of March 25, May 17 and September 30, from 18.00 -20.00. From our big network we can invite real specialist on several subjects, to choose together with you. We can allow extra participants and guests for these blocks. THEMES Whole Brain Thinking (analyze, organize, strategize, personalize) Cultural cross-overs Managing 2.0 Facilitating Alessi keynote Etc.

12. Park Hotel Villa Marcello Giustinian http://www.fabrica.it/ Park Hotel Villa Marcello Giustinian via Marignana 45/a 31021 Marocco di Mogliano Veneto (TV) tel. +39-041.942.444 fax +39-041.942.507; www.phvmg.com...by car : coming from highway A4 - Torino-Trieste: exit "Preganziol" and then follow "Mogliano center" and then “Mestre-Venezia” along SS13/via Terraglio; coming from highway A27 - Venezia-Belluno: exit "Mogliano Veneto", follow "Mogliano Center" direction and then “Mestre-Venezia” along SS13/via Terraglio After 5 Km turn right via Marignana. After 500 mt turn left in the main entrance....by plane : airport Marco Polo (Venice); 20 minutes away by car airport Canova (Treviso) 20 minutes away by car