1. A closer look can reveal elements of the film. Here we see the bear reading a book on ‘Ark Building for Dummies’, giving the viewer a hint that this is a comedic take on the Noah story So there is no mistake that this is a comedy, a pun is used in the strap line The poster is perfectly symmetrical and the composition neatly balanced as a triangle. This means Evan can sit calmly drinking his tea in the middle of this chaotic scene The position of the animals appears so unrealistic, both in their stance and proximity to each other. This underlines the fact that Evan Almighty is a comedy

2. The reflection in the glass shows a dark Spiderman. Dark colours within comic book mythology generally refer to bad or evil so this is a clear indication of an internal battle for Spidey The tagline acts to reinforce the imagery, suggesting Spiderman has to battle his own demons. The positioning means the sentence is broken up nicely by the glass to emphasise ‘lies within’ Interestingly the sun has always featured in the background for the previous Spiderman film posters. This rainy backdrop suggests the tone will be darker than the previous two movies The unusual angle that the composition is framed at is no mistake. It appears Spiderman is on the edge, both in a physical and mental sense

3. The sword tells the viewer they can expect some degree of swashbuckling in the movie and that it is either a period or fantasy piece. The pirates at the top of the screen reinforce this and capitalise on the present popularity of this genre The colour scheme features dark and light colours to depict character types. Without knowing anything, you have a good idea as to which are the ‘goodies’ and which are the ‘baddies’ Posters are normally altered for each country to appeal to that specific market. In some cases an actor may be a star in one country and unknown in another. In this poster Ricky Gervais was considered the best actor to sell Stardust to the UK The first thing you should always see is the movie title. This poster is quite busy, so to avoid the title being lost it has been treated with a 3D gold polish effect that helps lift it off the page.

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