1. PROMOTING LIBRARY SERVICES WITH FACEBOOK ABQLA: DIGITAL SPRING TUNE-UP Jared Wiercinski Digital Services and Outreach Librarian March 10, 2009

2. Outline  Why Facebook?  Facebook advertisements  Example: Concordia Libraries  Facebook pages  Example: JSTOR

3. Why Facebook?  High traffic:  Globally Globally  in CanadaCanada  1.9 million Montrealers (according to Facebook March 2009)  Supports:  advertising  3 rd party applications (e.g. library catalogue search widgets) widgets  Fan pages

4. Facebook advertisements Features:  Flexible pricing options (per click or per impression)  Highly targeted advertising (city, sex, age, language)  Excellent ad monitoring (and adjusting)  Excellent ad performance reporting (how many clicks/impressions per day, cost, etc.)

5. Example: Concordia Libraries

7. How did we do?  Ad ran for 21 days (Nov 21 – Dec 17, 2008)  268,185 impressions  175 clicks  0.07% Click Through Rate (CTR)  $0.46 Average Cost Per Click (CPC)  Total cost: $79.83 USD

8. Example: Concordia Libraries

9. Facebook pages Features:  Set up a public page for your library  Create a widget for your online catalogue  Post instructional videos  Post news and events  Users can become ‘fans’, post comments, ask questions, start discussions

10. Example: JSTOR