1. Focus Group Completed October 22, 2015 Principles of Marketing Class (2 sections) 7 focus groups, 70 students Goals Gather initial impressions of advertising and marketing materials used for recruitment purposes. Use information to inform design updates for the NMSU homepage and the copy and imagery used in advertisement campaigns.

2. Focus Group Recommendations: Advertising Understand that students receive information about college from a variety of sources. Advertising and recruitment efforts should continue to span multiple channels including a hands-on approach. With imagery, continue to focus on candid and authentic shots Expand use of social media to connect with the audience Consider different phrases for “in-state tuition” when targeting an out of state audience

3. Focus Group Recommendations: NMSU Homepage Students like the active videos showcasing campus life and experience Work on smoother transitions between scenes Consider different ways to use video clips Continue to highlight faculty by including more video clips Work to improve search functionality Provide student-oriented links in the quick link menu, and student- oriented messages in portals like Canvas and myNMSU

4. Focus Group Recommendations: NMSU Homepage Develop a solution to posting campus events and activity Short Term Include a link to campus calendars in the Quick Link menu Include a page that contains a collection of popular campus event calendars Long Term Consider a vendor product as a system wide event calendar solution

5. Good News NMSU Homepage wins Gold! 2015 MarCom International Competition