1. Targeting Infrastructure Investment to Influence Modal Shift – A case study of Dublin Elaine Brick Associate Director, Dublin

2. Historically, a vicious cycle for cycling! Poor Infrastructure Poor Perception of Safety Low Uptake of Cycling International Aspirations Lobby Groups: Training over Infrastructure Funding Decisions – ‘But no one cycles?!’ 2

3. With limited available funding, how can we most effectively target cycling infrastructure investment to achieve modal shift? 3

4. Stated Preference Survey Online survey distributed to employees involved in the National Smarter Travel Workplace Programme in the Greater Dublin Area ̶ Behaviour: Existing travel patterns, cycling confidence ̶ Attitudes: barriers to cycling and route choice analysis Stated preference survey was used to determine the weighted preference of various attributes of different routes 1,950 responses received Paper published by Transportation Research 2012

10. Infrastructure to Influence Modal Shift Order of preference for cycle route infrastructure is as follows: 1. Off road cycle tracks 2. Parks/quiet residential streets 3. On road cycle lanes 4. Bus/cycle lanes 5. Streets with no designated facilities for cyclists

11. Key Questions 11 Is there a perception that this order of preference is correct? Even more the most confident of cyclists? How can local authorities be convinced to commit to the most expensive and disruptive of infrastructure choices? Especially in constrained areas? What are the most effective ways to harness the potential of ‘residential’ routes for cycling? How can high demand for segregated route corridors be managed?