1. Proposal for Booth design & Novelty goods 07 Aug 2013Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All rights reserved.

2. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. Hello! Japan Objective of setting up booth in AFA’13 Enhance branding of HELLO! JAPAN as a (HD) General Entertainment TV channel to introduce “Unseen Japan” and promote popular Japanese culture to Asia and the rest of the world. Promote our contents, creating awareness to the Japan fans and increase viewership. Build fan base and following of Hello! Japan with the younger target audience (who may grow up sticking to our channel!).

3. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. BOOTH DESIGN BRANDING PROMOTE CONTENTS BUILDING FANS FANINCENTIVES AWARENESS Let’s go home and watch Hello! Japan now ! Best decision ever Bro! HJ branding design banner, backdrop Program posters, wallpaper TV viewing experience Interacting with mascot (2D & 3D)

4. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. BOOTH ACTIVITIES Proposed activities Benefits for HJ Hello! Japan exclusive screening or content sampling session  Allow visitors to sample HJ contents  Exclusive screening boosts HJ branding  Attract non-StarHub viewers to subscribe to SH and watch HJ for free  Product placement chance for brands such as Panasonic, Sharp (HD TV, sound system, etc) 1

5. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. BOOTH ACTIVITIES Proposed activitiesBenefits for HJ Ninja Walk in Suntec City or within AFA premises -Flyer distribution -Poster/signage display -Photo-taking & novelty giveaway (Bigger scale than our launch walk?)  Grab the attention of passerby, thus creating awareness  Promoting HJ and its homepage/Facebook, generating social media responses  Product placement chance possible if brands want our Ninjas to carry e.g. Panasonic headphones, etc 2

6. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. BOOTH ACTIVITIES Proposed activitiesBenefits for HJ Character Mascot Interaction -Toby mascot to appear at fixed schedule for interaction and photo-taking with fans -Guest appearance of other characters such as Ultraman or Japan prefecture mascots (e.g. Kumamon from Kumamoto -Learn how to be in character by posing and moving accurately -Costume rental (optional)  Branding and creating fans  Promote live-action & travel TV contents on HJ  Enhance working relationship with Japanese tourism sector e.g. CLAIR / JNTO Unseen Japan! 3

7. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. BOOTH ACTIVITIES Proposed activitiesBenefits for HJ Special guest artiste - Inviting J-pop group “Star Marie” to appear on stage + handshake/autograph session at HJ booth -Inviting Visual kei band or showcase pre-recorded video, giving styling tutorial and real-life demonstration  Promote music contents on HJ  Enhance positioning of Hello! Japan as an all-rounded Entertainment channel  Product placement/sponsor chance for beauty brands on demonstration and or fashion brands which the artiste may wear or produce (e.g. Lolita fashion, etc)  Goods for sale Unseen Japan! 4

8. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. BOOTH ACTIVITIES Proposed activitiesBenefits for HJ Market space / Product showcase -Selling of TV content related goods -Selling or product display of HJ sponsor goods -Selling of Hello! Japan character merchandise (optional) -Working with AFA Food street, selling food/drink menu named after our TV programs or items that has appeared in our shows before e.g. Iced bread from Nagano (optional)  For HJ fans to relate to our contents better  Revenue for HJ (i.e. via Revenue share of selling goods or booth rental)  Potential sponsor: Electronics, toys Mameshiba DIY seminar? 5

9. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. FAN INCENTIVES Ch.149 Suggestions on souvenir (for free distribution):  Flyers  Uchiwa (handheld fan)  Stickers / postcards  Tissue Factors to consider  Budget for design & manufacturing  Time needed to manufacture  Cost effectiveness Suggestions on novelty goods (for lucky draw/task driven/merchandise):  T-shirt  Eco-bag *  Shuriken paper clips  Lanyard (pass holder) / bottle holder  Toby-kun Soft-toy (nuigurumi)  Face mask  Notebook / notepads  Post-it-note pads  Towels / Body-wipes  LED light-sticks  Water bottle  USB keychain * Can consider working with organizations that support recycling activities to work on this together. Contributes to positive branding of Hello! Japan (Social responsibility). Should come in various sizes so that people can use it to put other merchandises they buy in AFA.

10. Click to edit Master title style Copyright © 2013 J Food & Culture TV Pte. Ltd & Hello! Japan. All Rights Reserved. thank you