1. Marketing Proposal By : Glenn Pelletiere
Swarm Marketing
Marketing Proposal
By : Glenn Pelletiere

2. Mission Statement
Our Mission is to recommend & implement cost effective advertising, marketing, and promotional programs on behalf of our clients to ensure their business objectives and success.

3. Executive Summary
Our primary goal is to help your business meet its sales goal through the sponsorship of our race car. Our emphasis is on “Swarm Marketing” through our Show Car program. This technique provides for our car and transporter to be decaled in your firm’s logo and displayed in strategic locations of your choice to expose your brand.
Our decaled race car creates interest and attracts a crowd. A Crew Member or Driver is on hand to distribute your product samples, coupons, brochures, etc. and is expected to be an aggressive advocate for your firm.
Programs are tailored to grasp your target market, however, the emphasis is on using the car to create traffic, exposure from actually racing the car is secondary. Reach locations that are usually inaccesible such as suburbs, schools and events.

4. Business Concept
Through sponsorship of our Baby Grand Stock Car, we can assist your firm in meeting their business objectives.
You can utilize our Race & Show Car Program to economically:
Introduce New Products
Provide Product Reminders
Announce Product Improvements
Generate Excitement
Improve Employee Morale
Increase Traffic
Brand Awareness

5. Client Benefits Advertising Delivery Mechanisms Interactivity
Display of Sponsor Logo
Clients Logo displayed on
Entire Car
Transporter
Driver and Crew Uniforms
Interactivity
Pre-point of purchase programs at grocery stores, convenience stores and more
Engage consumer with audio, video games or product displays, conduct sweepstakes.

6. Client Benefits Delivery of Advertising Message
Advertising Campaigned displayed on
Car - entire car available for your message on show 24 times per year
Transporter - Cargo Truck with 2 10’X14’ Panels for your Billboard
Uniforms - Driver and Crew

7. Client Benefits Promotional Opportunities Promotions
Advertise when & where it counts, car, transporter and crew can be moved to reach consumers in high trafficked situations or areas.
Promotions
Car can be displayed
Shopping Malls Beaches Conventions
Trade Shows Schools Grocery Stores
Driven in Local Parades -Theaters Parks
At your place of Business
Coupons, Brochures, Samples distributed upon request
Promotions Displayed Around Sporting Events
Car can be displayed at Sporting events. Crew distributes promotional material.

8. Client Benefits Relationship Building Opportunities
Internal Organizational Objectives
Car displayed at your Business
Photos of Car and employees taken
Business to Business
Car on Display at Trade Shows
Marketing Material distributed upon request

9. The Team Glenn Pelletiere Driver Charles K. Dougherty Crew Chief
Tara Kilduff Sales Assistant
Ethel Pelletiere Marketing

10. The Team
Ethel Pelletiere is a professional model and would be on all promotional appearances.

11. Series / Schedule Watkins Glen, New York Pocono Pennsylvania
Loudon, New Hampshire Lime Rock, Connecticut

12. On Track Exposure Participation in Six Races Per Year
Mention of sponsor during any interview

13. Off Track Exposure Show Car & Driver Appearances
Transporter painted with your logo
Web Site linked to your Home Page

14. Literature Distribution
We will create and distribute at all appearances a “Hero Card” with a picture of the race car and driver complete with your logo.
Literature distribution can include product samples, coupons, flyers, offers, product descriptions etc.
The Show Car attracts substantial traffic and is a great opportunity to deliver your message.

15. Program Options Primary Sponsorship $25,000 Annually
The entire car painted and decaled with your logo for a 12 month period.
Transporter painted in your color scheme with logo. This is a rolling billboard promoting your company as it travels to appearances and race events.
Transporter parked in high traffic area providing a full time billboard.
Drivers & Crew uniform in your company colors with logo.
Participation in six regional racing events at the following tracks:
Watkins Glen, New York Pocono, Pennsylvania
Lime Rock , Connecticut Loudon,New Hampshire
Twenty Four Appearances by Car and Driver at special events organized and sponsored by your company such as trade shows, hospitality events, product demonstrations, shopping malls, parades, etc.
A Handout postcard to be given away at events along with any promotional material supplied by your firm. (ie: coupons, etc)
Web site with links to your firm’s site.

16. Program Options Associate Sponsorship $12,000 Annually
The entire car painted and decaled with your logo for a 12 month period.
Your Company’s name and Logo on the hood and both rear quarter panels.
Drivers uniform in your company colors with logo.
Participation in six regional racing events at the following tracks:
Watkins Glen, New York Pocono, Pennsylvania
Lime Rock , Connecticut Loudon,New Hampshire
Twelve Appearances by Car and Driver at special events organized and sponsored by your company such as trade shows, hospitality events, product demonstrations, shopping malls, parades, etc.
A Handout postcard to be given away at events along with any promotional material supplied by your firm. (ie: coupons, etc)

17. Program Options Associate Sponsorship $6,000 Annually
The entire car painted and decaled with your logo for a 12 month period.
Your Company’s name and Logo on the hood and both rear quarter panels.
Drivers uniform in your company colors with logo.
Participation in six regional racing events at the following tracks:
Watkins Glen, New York Pocono, Pennsylvania
Lime Rock , Connecticut Loudon,New Hampshire
Six Appearances by Car and Driver at special events organized and sponsored by your company such as trade shows, hospitality events, product demonstrations, shopping malls, parades, etc.
A Handout postcard to be given away at events along with any promotional material supplied by your firm. (ie: coupons, etc)

18. Guaranty
Swarm Marketing will provide a Surety Bond with your firm as the beneficiary guaranteeing our performance under the Service Agreement.

19. Contact Glenn Pelletiere Day 212-792-5232 Evening 201-265-7743 Email