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Published byDuane Kelley Modified over 9 years ago
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Setting up a local radio station
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Participation of local people is crucial Seek to bring people and communities together Reflect views and opinions of listeners Programmes should inform and entertain Try to help resolve the problems of daily life Topics are debated in a balanced way Cultural diversity is stimulated Everyone's word is valued
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Run by volunteers for community benefit Vehicle for NGOs to promote their work Platform for showcasing local talent Partnership working to build audience Training for young people
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Establish a need for the service Research the competition Establish a management team Create a Business Plan Locate and equip studio Market the station
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Is there a call for this service? Market Research amongst the following…. Council, Police, Health authorities, citizens Use the internet and face-to-face
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Who else is in broadcasting in the area? What age group are they targeting? What content are they offering? How will you be distinguished from them?
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Recruit people with relevant skills Empower them to make delegated decisions Set achievable goals
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Potential advertisers/investors can see the vision Demonstrates clear thinking Moves project from dream to reality Provides tangible and measurable goals
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Should be in highest part of city 1 on-air studio, 1 production studio, Admin room Mixer, microphones, streaming software High-speed broadband Text messaging service
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Build your audience…how? Work with community partners Enlist companies who can offer gifts Engage influential people in the community Take programmes to mass markets (schools)
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Use Social-media Editorial coverage Share player on partner websites Weekly advertising
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