1. Broadway Café Case Study Presented by: Julio Romero Zapata Amanthi Wijeyekoon Clara Chong Tina Swaker

2. Competitive Advantage Presented by Tina Swaker

3. PORTER’S FIVE FORCES

4. SUPPLIER POWER

5. THREAT OF SUBSTITUTES

6. THREAT OF NEW ENTRANTS

7. BUYER POWER

8. RIVALRY AMONGST EXISTING COMPETITORS

9. WHICH OF THE THREE GENERIC STRATEGIES? Combination of two strategies used within the Café Cost Leadership Differentiation

10. CUSTOMER ORDER PROCESS

11. Customer Relationship Management Presented by Clara Chong

12. CUSTOMER RELATIONSHP MANAGEMENT identifying customer requirements for designing specific marketing campaigns effective customer service and improved customer satisfaction increased sales, greater profitability, and customers’ loyalty

13. Reporting –Customer? –Time range? Analyzing –Why? Predicting –Products? –Approach the customers? CUSTOMER RELATIONSHIP MANAGEMENT

14. STRATEGY USING YouTube a simple advertisement of the new machines and the benefits The advertisement will be viewable in store as well as uploaded to YouTube

15. Table 1: YouTube Pros and Cons

16. EXTENDED STRATEGY a short video about how to make a coffee or espresso, pointing out the ability of the employees to create an art of hot beverages CUstumers can: –enjoy the news or movies from new TV screens –read the daily newspapers and magazines –listen to the in-store music Atmosphere promotions

17. NEW TECHNOLOGOES Facebook Twitter Blogging AdWords Text messaging

18. Business Intelligence Presented by Amanthi Wijeyekoon

19. System Development Life Cycle Presented by Julio Romero Zapata