1. Behaviour Change to achieve Greener Homes through Market Transformation Stephen Garland The Scottish Government

2. Financial markets don’t value Green Homes New build market opportunities to build green homes Zero carbon homes are not an aspiration but a must The Scottish Government

3. This morning …….. Greener homes use less energy and reduce utility bills but market does not value this income saved or generated 450,000 new homes needed over next 20 years – opportunities for investment and innovation The Scottish Government

4. Three key issues 1.Recognise market premium on greener homes (financial market) 2.Transform new build sector thro innovation (construction Industry) 3.Appreciate the benefits of greener homes (consumers) The Scottish Government

5. Low carbon homes cheaper to run but market does not offer higher value Perception of added value from energy efficiency needs to be recognised Consumers will only demand energy efficiency if recognition from financial markets 1. Recognise market premium on greener homes (financial market) The Scottish Government

6. Construction industry will only offer products they can sell – market must demand higher quality Step change transformation can ensure climate change targets are achieved Innovative design and specification will be offered if demanded by consumers 2. Transform new build sector thro innovation (construction Industry) The Scottish Government

7. 3. Appreciate the benefits of greener homes (consumers) Householders will invest in energy efficient housing if clear financial benefit Attitude of consumers must be changed The Scottish Government

8. QUESTIONS ? The Scottish Government

9. Questions for Workshops What are the barriers to take into account of the higher levels of energy efficiency in the valuation of a home? How can we encourage the new build sector to expand greener homes and economic opportunities from this? The Scottish Government