1. Hush Puppies??? -good quality -hip/cool?!!?!?!?!? -became all the rage in NY in 90’s -book tries to explain explosive trends

2. The Tipping Point -Malcom Gladwell -staff writer: New York Times -four #1 best sellers!!!

3. The Law of the Few -connectors -mavens -salesmen

4. The Stickiness Factor -aspect that stays in the minds of people -”sticks in your head” -similar to ” that stupid song ”

5. The Power of Context -large trends are sensitive to circumstances -smallest of details can be Tipping Points -Broken Windows Theory

6. Conclusion -Fun, easy read -interesting theory on epidemics and trends -Malcom Gladwell! GET SOME!!!...reading material of mine.