1. Value Proposition 999surprizes.com Huali.qiu

2. Porter’s generic strategy  999.surprises.com offers they unique set of presents and ‘surprise’ element. These features make its product unique  The company delivers its services to the specific segments  According to Porter, the company should chose a differentiation focus strategy  This strategy allows the company to understand the dynamics of that market and the unique needs of customers within it, develop uniquely well-specified products for the market.

3. Target Audience  The service targets customers of ages 18 to 55 with middle to high income  There is a specific line of products for children, which targets families with children with middle to high income  This segment can be characterized as ‘special occasion’ because they buy presents for occasions such as birthdays, anniversaries, and family holidays

4. 999surprizes.com. How does it work?  999surprizes.com delivers the unique set of presents  After the customer pays fixed price, the service randomly chooses the present out of 999 options  Customers can chose out of several categories  The available categories are: female, male, romantic and kids  There are 3 price ranges available

5. How does 999surprizes.com differ from the competitors?  The presents are cheaper than the prices in retail shops  The presents are packed and decorated for free  Free delivery  When the customer orders for the first time, he receives one more present than he/she has paid for  Every 9 th present is 4 times more expensive than the customer has paid for

6. The line of presents  table games;  jewelry;  gadgets;  sportive inventory;  books;  beddings;  toys;  home appliances;  watches

7. Key benefits and capabilities  The key benefits are unique presents, 'surprise’ element, a cheaper price (comparing to buying in retail shops), free delivery, unique packaging, opportunities to win additional presents; Capabilities:  big network of the presents’ suppliers;  developed communication network;  developed customer support system.

8. Value Proposition Value statement: 999surprizes.com provides the “special occasion” segment with the easy and original way to deliver the diverse set of gifts.

9. Image Credits  http://avatartheroleplayadventure.wikia.com/wiki/File:Pres ent.png http://avatartheroleplayadventure.wikia.com/wiki/File:Pres ent.png  www.colourbox.com www.colourbox.com  http://pngimg.com/upload/balloon_PNG583.png  http://findicons.com/icon/464313/6 http://findicons.com/icon/464313/6  http://hivewallpaper.com/wallpaper/2014/11/christmas- present-12-desktop-wallpaper.jpg