1. VITALITY.CO.UK New to Health Market – why us? Technical Marketing For internal use only

2. VITALITYHEALTH.CO.UK 2 5 good reasons to choose Vitality Health Helping and rewarding our members for making healthy choices Members choose their consultant, not us! No consultant shortfall guarantee Members don’t have to go public before they go private control premiums through engagement with Vitality

3. VITALITYHEALTH.CO.UK 3 Myth busting... Only specialist intermediaries can sell health insurance If you are licensed to advise on General Insurance you can advise on health insurance I don’t have the client base Over 1 in 10 people have health insurance Vitality has a wider appeal than traditional PMI Its a complex sale We provide full training and support to help you 150 + local Business Consultants Only big companies buy health insurance Vitality Health is available to companies with 2 or more employees There’s no money in it The market generates over £3.5bn in revenue pa Creates a cross sale opportunity