1. Marketing Of Services www.paperhint.com

2. MARKETING  Marketing is the managing profitable customer relationship  Marketing - companies create value for customers & build strong customer relationships in order to capture value from customers in return.  Service may be defined as an act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of any thing. www.paperhint.com

3. NATURE & CHARATERISTICS INTANGIBILITY INSERPARABIL ITY VARIABILITY PERISHABILITY services www.paperhint.com

4. WHAT MAKES SERVICES A SUCCESS ?? RELIABILITY RESPONSIVENESS ASSURANCE EMPATHY TANGIBLES www.paperhint.com

5. Marketing of service Services marketing refers to both B2B & B2C services and includes marketing of services like telecommunication services, financial services, all types hospitality services, car rental services, air travel, health care, car services and professional services www.paperhint.com

6. Features  It is a managerial process of managing services  It is an organizing effort of providing a foundation for the development of an organization  It is a social process helping an organization to understand the emerging social problem www.paperhint.com

7. Service- profit chain Which links services firm profits with employee and customer Satisfi ed & produ ctive servic e emplo yees Greater services value Satisfie d & loyal custom ers Healthy services profits & gain Internal services quality www.paperhint.com

8. TYPES OF SERVICE MARKETING  INTERNAL MARKETING- “enabling the promise” Orienting & motivating customer-contact employees & supporting service people to work as a team to provide customer satisfaction.  EXTERNAL MARKETING- ”setting the promise” Attracting, keeping& growing customers and making profitable relationship with customers.  INTERACTIVE MARKETING- “delivering the promise” Training service employees in the fine art of interacting with customers to satisfy their needs www.paperhint.com

9. . Company Internal External marketing market Employees Customer Interactive marketing www.paperhint.com

10. Major Marketing Task Managing Services Differentiation Managing Service Quality Managing Service Productivity www.paperhint.com

11. Accessibility of E-communication www.paperhint.com

12. Types of communication through Internet www.paperhint.com

13. Service provider – eBay.com www.paperhint.com

14. History of eBay www.paperhint.com

15. eBay – a worldwide organisation www.paperhint.com

16. Auctions www.paperhint.com

17. eBay model www.paperhint.com

18. How to register yourself ? www.paperhint.com

19. Marketing www.paperhint.com

20. Result Analysis www.paperhint.com

21. To whom do they compete with. www.paperhint.com

22. Acquisitions www.paperhint.com

23. Partnerships www.paperhint.com

24. Joint ventures www.paperhint.com

25. Marketing through proposals www.paperhint.com

26. Through facebook - Accessed by almost all section of literate society www.paperhint.com

27. SWOT analysis www.paperhint.com

28. Transparency, Universality, frequently. www.paperhint.com