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Published byKelley Dawson Modified over 9 years ago
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Best practice in fair trade campaigning: drawing on Traidcraft’s experience Paul Chandler
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What are you trying to achieve? Policy change Media profile; creating awareness
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What are you trying to achieve? Policy change Media profile; creating awareness Changing behaviour Supporter engagement Supporter recruitment
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What are you trying to achieve? Policy change Media profile; creating awareness Changing behaviour Supporter engagement Supporter recruitment More sales Fundraising
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Who are your principal targets? Politicians Civil servants Business leaders General public Target groups
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Choosing appropriate means Petitions Letters Postcards
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Choosing appropriate means Petitions Letters Postcards Marches/ demonstrations Publicity stunts
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Choosing appropriate means Petitions Letters Postcards Marches/ demonstrations Publicity stunts Lobbying
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Getting messaging right Make it clear Keep it simple
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Getting messaging right Make it clear Keep it simple Be realistic and credible Remember your audience
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Evidence and research
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Resources
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Working with partners
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Be persistent
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Be creative and fun!
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http://www.traidcraft.co.uk/campaign-resources Traidcraft campaigns toolkit – downloadable for free
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