1. Transactional Model of Communication
SPCH COMM HCC Northwest Fall 2011

2. Today’s Objective
Continue to explore the communication modeling process
Connect our knowledge of roles and actions in the linear model to the transactional model
Recognize and apply concepts of the transactional model to our own communication episodes
Pages 7-12 of your textbook. Model is Fig 2., page 9

3. Warm Up Recall what we learned about the linear model of communication
Shannon and Weaver; 1949; scholarly dialogue in business, communication, education, psychology & sociology.

4. Transition to Transaction
Critique of S&W’s linear model
Process explained
Highlights information transfer
Identification of roles, roles are rigid
Opens up process for questions about people
21 years later a more dynamic model emerged

5. Barnlund’s Transactional Model of Communication
Dean C. Barnlund submitted this model in 1970

6. Barnlund’s Transactional Model of Communication
The language of communication
Two-way, continuous transaction
Communicator
Environment
Noise
Meaning

7. In a transactional model . . .
We activate a dynamic, simultaneous process
Participants are ‘sending’ and ‘receiving’ at all times
Encoding and decoding can and will happen unconsciously

8. Communicators and Environment
Communicators give and get simultaneously
Communicators come into the episode with personal experiences, personalities and traits, cultural backgrounds and relational histories
The background details, along with the physical location, comprise the environment of the episode

9. Noise, Noise, Noise
Three types of noise impact communication in the transactional model External Noise: Auditory interference Physiological Noise: Biological interference Psychological Noise: Internal noise , thought interference

10. Shared Meaning *Friday’s Angel Chat Topic, 7pm*
Factors which impact meaning Channels Communicators Environment Overlap of Communicator understanding

11. Take This Home, Do This Now
In 1970 Barnlund put forth the Transactional Model of Communication, a two-way, communicator and meaning centered model
Some concepts are revised from the linear model, including simultaneous roles, impact of channels, types of noise, communicator background and shared meaning.
HANDS ON!
Grab a partner. Your team is making a visual metaphor.