1. Principles of Magazine Design JOUR 500 Contemporary Magazine

2. Rules of Magazine Design Design for function, not for decoration Good design facilitates reading Good design draws the reader in Good design leads the reader Good design has multiple points of entry – headlines, decks, photos or illustrations, cutlines, sidebars while being clean and simple

3. Department heading Headline Deck Byline Body copy Pull quote or call out Art Folio

4. Two-page spread Think of two facing pages as a single unit unless there’s a full- page ad

5. Two-page spread

6. Four Elements of a Page Every magazine page is made up of four elements: Art (graphics, photos, illustrations) Text Headlines/titles and subheads/decks Captions

7. Elements of a page And don’t forget white space

8. Art Every page or two-page spread should have a dominant piece of art, a single focal point

9. Let photos tell the story

11. Unity Magazines should be consistent – style, typeface, color palette, use of white space Consistent design helps give a magazine personality

12. Unity: Typography Limit yourself to just a few fonts: One for body copy Another for department titles A third for photo cutlines Use special fonts for display headlines

13. Typography Find creative ways to use type in display headlines

14. Consistency

16. Trend: Brief text, lots of images

17. Trend: Celebrity covers

18. Anatomy of a Magazine Cover logo image Cover lines White space Issue date price

19. Anatomy of a Magazine Cover logo image Cover lines White space Issue date price

20. Covers: Poster

21. Covers: One theme, one image

22. Covers: Multitheme, One-image

23. Covers: Multitheme, Multi-image

24. Covers: All Typographic